Digital Signage verses Static Display • Helps reduce environmental impact • Targets your message directly to a captive audience

1. Digital Signage
Save the Trees
Reduces environmental impact

2. STATIC VS DIGITAL SIGNAGE
 Static posters, trifolds and displays no longer
have a real impact
 Replacing that one space that used to occupy a
static poster means you reuse the same physical
space efficiently to deliver multiple messages
 Movement is what attracts attention
 Digital signage can cut through distractions
 Up-date information at a moment’s notice

3. INSPIRES
 Digital Signage raises client inquiries by 10 to
25 percent
 Can be used for educational purposes
 Digital signage solutions attracts attention 24/7
 Gives room an up-to-date ambiance!
 Encouraging people to interact with the screen

4. What continues to plague static
messaging
 Long lead times to print and ship
 No longer relevant as it can only be used once then
thrown away, that is if it can make it to the floor
 Blends in with other clutter and doesn’t get
attention
 One printed message to everyone cannot be
customized
 Cannot change once printed and lacks appeal
 Printing and physical distribution associated costs

5. The Advantages of Digital Signage
 Messages can be updated and delivered instantaneously
 Relevant content to the target audience any time
 Dynamic content that can be updated and target
regionally
 Attracts attention and engages with color & movement
 Highly targeted marketing messages depending on day,
time or even weather
 Demand being driven by consumers wanting to use
digital technology to make life easier and share

6. As for the Future and Digital Signage
 Positive impact on the environment
 Enhanced value shortening the time between idea and
outcome
 IP addressable to move quickly by area of expertise
 Target viewers when and where they are ready to take
action
 Educational goals become easier with efficiency and
better effectiveness