Leverage Education, Identity, Brand, Content and Communications with digital signage

1. Digital Signage
Leverage Education, Identity, Brand,
Content and Communications

2. Digital out of the home. TV screens that
Targets your message to a captive audience
 Deliver fresh and engaging educational content, news,
local current events and promotions
 Visuals build broader more meaningful relationships

3. Visual Learning
 People are 7 to 10 times more likely to recall
something if it’s associated with moving images or
video verses static display
● TEXT
● VISUAL CONTENT

4. Reassures using a familiar platform people
cannot be without. The trusted screen.
 Digital Signage raises inquiries by 10 to 25 percent
 Raising staff engagement to learn more
 This is where you are most receptive to absorb and
retain information
 Psychologically the way a client feels as they leave
a location with digital signage has an effect on the
entire visit including how they respond to the
follow-up

5. Digital signage is effective in aiding peoples
recall and retention of displayed information
 70% of consumers agree that digital signage is entertaining
 52% of consumers could name an advertised brand –
unaided
 47% of people find it to be effective on brand awareness
 41% said they would be more likely to visit a location
because of the digital signage
 29.5% of people find it influential for purchase of a
product

6. Leverage the Social Network Effect
Strengthen capabilities and outreach
 Digital signage streamlines marketing efforts
maximizing your impact
 While people are captive in the venue of the
subject they are interested in:
 Engage them to visit and sign up, build email list
 Motivates interaction and sharing. Helping create
that viral effect
 QR codes allow for instant access to information,
coupons or contests

7. Right place, Right time
 It’s about getting your message to the right
people at the right time
 Reinforces your brand image
 Heightened perception of community-based
Initiatives
 Enquiry - Public Information, Awareness
campaigns
 Enhances your existing marketing infrastructure

8. Control the media and control the
message
 Do new things with innovation
 Educational goals become easier with efficiency
and better effectiveness
 Allows you to modify and respond to an ever-
changing market
 Digital signage pays for itself and creates its
own profit center