http://denisewakeman.com/bwe - Hey Bloggers! How to Pacakge, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media. Links to all resources mentioned in presentation at located at http://denisewakeman.com/bwe

1. Hey Bloggers!
How to Package, Promote &
Profit from Your Expertise
Rich Brooks & Denise Wakeman

2. Calling Non-Internet Marketers

3. What you’ll learn…
• How & Why to Monetize Your Expertise
• What Types of Products You Can Create
• How to Promote & Sell Your Products

4. About Denise Wakeman
• Marketing on the Web since
1996
• Blogging since 2004
• Built 3 successful 6-figure
businesses
• Author of blogging & online
marketing programs
• Co-author – Success
Secrets of Social Media
Superstars
• Mentor/Speaker/Trainer

5. About Rich Brooks
• President of flyte, web
marketing firm
• Teaches web marketing
at USM
• Co-Founder of Social
Media FTW
• Zombie hunter

6. Product Promotion Profit

7. Make Money From Your Expertise
• Create multiple streams of income
• Dominate your niche
• Serve more people
• Build your list
• Help do-it-yourselfers

8. ChrisBrogan.com

9. Ideas from: Suggested Search

10. Ideas from: Email

11. Ideas from: Posts & Comments

12. Ideas from: Analytics

13. Ideas from: Outside

14. Product Creation

15. "Products are Powerful For More than Just
the Money They Earn”
“Not only is it an income stream – but it’s something that
has a real impact upon both your readers and your
standing in your niche/industry"
~ Darren Rowse, Problogger.net

16. Do Your Homework!
• What is your ideal customer’s biggest
problem?
• How to deliver solutions?
• Resources? Outsourcing?

17. ASK

18. Mastermind Blog
group posts
Coaching Ebook
Seminar CD
Membership
DVD
program
Online Teleseminar/
course Webinar

19. Product Checklist
Goal
Problem/Solution
Format
Content
Title
Production
Price

20. What do you want to create?

21. From Blog to Book(s)
Blog Word Ebook - Ebook - Audio
posts doc pdf Kindle book

22. Kindle

23. Audio Product

24. Seminars & Webinars

26. Promotion

27. Keyword Analysis

28. Make a Plan

29. Build Anticipation

30. Email Your List

31. Profit

32. Selling Your Product
Sales Shopping Merchant Thank
Page Cart account you page

33. Sales Page

34. PayPal / e-Junkie

35. Clickbank

36. Shopping Carts

37. Resources & Links
DeniseWakeman.com/bwe

38. Next Steps…
1. Choose your topic
2. Choose a format & ecom platform
3. Produce
4. Drive traffic to your sales page

39. Questions Welcome
@DeniseWakeman @TheRichBrooks
Facebook.com/BlogSquad Facebook.com/flytenewmedia
DeniseWakeman.com/gplus Flyteblog.com