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Hey Bloggers!How to Package, Promote & Profit from Your ExpertiseRich Brooks & Denise Wakeman
Calling Non-Internet Marketers
What you’ll learn…• How & Why to Monetize Your Expertise• What Types of Products You Can Create• How to Promote & Sell You...
About Denise Wakeman          • Marketing on the Web since            1996          • Blogging since 2004          • Built...
About Rich Brooks         • President of flyte, web           marketing firm         • Teaches web marketing           at ...
Product   Promotion   Profit
Make Money From Your Expertise•   Create multiple streams of income•   Dominate your niche•   Serve more people•   Build y...
ChrisBrogan.com
Ideas from: Suggested Search
Ideas from: Email
Ideas from: Posts & Comments
Ideas from: Analytics
Ideas from: Outside
Product Creation
"Products are Powerful For More than Just            the Money They Earn”  “Not only is it an income stream – but it’s som...
Do Your Homework!• What is your ideal customer’s biggest  problem?• How to deliver solutions?• Resources? Outsourcing?
ASK
Mastermind     Blog                  group        posts    Coaching                                EbookSeminar           ...
Product Checklist     Goal     Problem/Solution     Format     Content     Title     Production     Price
What do you want to create?
From Blog to Book(s)Blog      Word   Ebook -   Ebook -   Audioposts     doc      pdf     Kindle    book
Kindle
Audio Product
Seminars & Webinars
Promotion
Keyword Analysis
Make a Plan
Build Anticipation
Email Your List
Profit
Selling Your ProductSales   Shopping   Merchant    ThankPage      Cart     account    you page
Sales Page
PayPal / e-Junkie
Clickbank
Shopping Carts
Resources & LinksDeniseWakeman.com/bwe
Next Steps…1.   Choose your topic2.   Choose a format & ecom platform3.   Produce4.   Drive traffic to your sales page
Questions Welcome   @DeniseWakeman              @TheRichBrooksFacebook.com/BlogSquad    Facebook.com/flytenewmediaDeniseWa...
Bloggers - How to Package, Promote and Profit from Your Expertise
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Bloggers - How to Package, Promote and Profit from Your Expertise

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http://denisewakeman.com/bwe - Hey Bloggers! How to Pacakge, Promote and Profit from Your Expertise - presentation at BlogWorld and New Media Expo 2011 in Los Angeles. Co-presented with Rich Brooks of flyte new media.

Links to all resources mentioned in presentation at located at http://denisewakeman.com/bwe

Bloggers - How to Package, Promote and Profit from Your Expertise

  1. 1. Hey Bloggers!How to Package, Promote & Profit from Your ExpertiseRich Brooks & Denise Wakeman
  2. 2. Calling Non-Internet Marketers
  3. 3. What you’ll learn…• How & Why to Monetize Your Expertise• What Types of Products You Can Create• How to Promote & Sell Your Products
  4. 4. About Denise Wakeman • Marketing on the Web since 1996 • Blogging since 2004 • Built 3 successful 6-figure businesses • Author of blogging & online marketing programs • Co-author – Success Secrets of Social Media Superstars • Mentor/Speaker/Trainer
  5. 5. About Rich Brooks • President of flyte, web marketing firm • Teaches web marketing at USM • Co-Founder of Social Media FTW • Zombie hunter
  6. 6. Product Promotion Profit
  7. 7. Make Money From Your Expertise• Create multiple streams of income• Dominate your niche• Serve more people• Build your list• Help do-it-yourselfers
  8. 8. ChrisBrogan.com
  9. 9. Ideas from: Suggested Search
  10. 10. Ideas from: Email
  11. 11. Ideas from: Posts & Comments
  12. 12. Ideas from: Analytics
  13. 13. Ideas from: Outside
  14. 14. Product Creation
  15. 15. "Products are Powerful For More than Just the Money They Earn” “Not only is it an income stream – but it’s something that has a real impact upon both your readers and your standing in your niche/industry"~ Darren Rowse, Problogger.net
  16. 16. Do Your Homework!• What is your ideal customer’s biggest problem?• How to deliver solutions?• Resources? Outsourcing?
  17. 17. ASK
  18. 18. Mastermind Blog group posts Coaching EbookSeminar CD Membership DVD program Online Teleseminar/ course Webinar
  19. 19. Product Checklist Goal Problem/Solution Format Content Title Production Price
  20. 20. What do you want to create?
  21. 21. From Blog to Book(s)Blog Word Ebook - Ebook - Audioposts doc pdf Kindle book
  22. 22. Kindle
  23. 23. Audio Product
  24. 24. Seminars & Webinars
  25. 25. Promotion
  26. 26. Keyword Analysis
  27. 27. Make a Plan
  28. 28. Build Anticipation
  29. 29. Email Your List
  30. 30. Profit
  31. 31. Selling Your ProductSales Shopping Merchant ThankPage Cart account you page
  32. 32. Sales Page
  33. 33. PayPal / e-Junkie
  34. 34. Clickbank
  35. 35. Shopping Carts
  36. 36. Resources & LinksDeniseWakeman.com/bwe
  37. 37. Next Steps…1. Choose your topic2. Choose a format & ecom platform3. Produce4. Drive traffic to your sales page
  38. 38. Questions Welcome @DeniseWakeman @TheRichBrooksFacebook.com/BlogSquad Facebook.com/flytenewmediaDeniseWakeman.com/gplus Flyteblog.com

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