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Blogging 101


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Blogging 101

  1. 1. Blogging 101 Suzanne Hull Contemporary Business Solutions Twitter: @getitdonegirlia
  2. 2. WHAT IS A BLOG? A blog is a discussion or informational site published on the Internet and consists of entries ("posts"). A majority are interactive, allowing visitors to leave comments.
  3. 3. Platform Options
  4. 4. WHY BLOG? • Showcase your knowledge and expertise • Build a community • Low cost marketing tool to promote products/services • Helps you create trust & credibility • Search engine friendly and drives traffic
  5. 5. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC • Define your customer – Where do they come from? – What type of content should you create that helps them? – Where do your customers hang out online so you can go and find them when you’re ready to launch • Register your social media accounts • Compose your posts in Word • Write for several weeks before you tell anyone – this takes a lot of practice
  7. 7. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC • Spend some time building an audience – Search for at least 15 blogs & save them to feedly – Read and comment on a few of them • This will get your website URL on other websites • The blogger and their readers may take an interest
  8. 8. HOW TO WRITE A BLOG BEFORE YOU GO PUBLIC • Reach out to key influencers – All small business niches have industry leaders who are online and could potentially assist you with getting the word out regarding your blog – Get to know them before you launch! • Subscribe to their blog in feedly • Comment frequently on their posts • Engage with them via their social media outlets
  9. 9. HOW TO WRITE A BLOG YOU’RE READY TO WRITE • Variety – Mix short posts with long posts (250-300 wds) – Mix text with photos and video (blog/vlog) – Mix personal with professional • Include an image and eye rests • Don’t just ramble – be helpful - educate
  10. 10. HOW TO WRITE A BLOG YOU’RE READY TO WRITE • Build a community by: –Asking questions –Mentioning others –Answering questions –Thanking others –Asking for help
  11. 11. HOW TO WRITE A BLOG YOU’RE READY TO WRITE • Virality –Write good headlines with <120 characters –Use numbers or lists in the headline –Use keywords and unexpected words
  12. 12. HOW TO WRITE A BLOG MAINTENANCE • More blog posts equals more of everything • Develop and stick to your editorial schedule – consecutive days builds traction • Draft at least ten posts in advance and have them loaded with preset publish dates
  13. 13. HOW TO WRITE A BLOG USING THE RIGHT METRICS • Generate traffic with specific keywords – Total visits – Percentage of new visits – Visits from search engines • Want to convert a visitor? Funneling traffic from the blog to some other destination to make a purchase is the prime objective – Average length of stay – Number of pages viewed per visit – Referrers from other sites
  14. 14. Blogging Homework • Choose a WordPress theme that suits you & your business • Write blog posts in Word • Find your industry’s key influencers and begin creating a relationship
  16. 16. QUESTIONS? Suzanne Hull Contemporary Business Solutions Twitter: @getitdonegirlia