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Webinar
Hiring In The
Digital Age:
A Discussion on time and cost
effective digital recruitment methods
CodeGround
CodeGround Online Testing Platform is an online assessment and evaluation system that helps Recruiters conduct online
screening tests to filter candidates before the interview process. CodeGround Recruitment Tests can be used during Campus
Recruitment or screening walk-in candidates. CodeGround supports Aptitude Tests, English Communication Skills Assessments
and Online Coding Contests in C, C++, Java, PHP, Ruby, Python and JavaScript. CodeGround also supports asynchronous
automated interviews.
1. Introduction
2. Hiring In The Digital Age
3. Current Scenario
4. Recruiting Costs
5. Digital Recruitment Best Practices
6. Recruiting Costs
7. Cost effective and time saving digital
recruitment methods
1. Recruitment Metrics
2. Conclusion
3. References
4. Appendix (Digital Hiring Platform)
Contents
CodeGround
Digital Hiring
A New Era of Job Seeking
So, do we just post and pray?
CodeGround
Future Of Recruiting
· Finding passive candidates
· Assessment and hiring
· Growing acceptance of
video interviewing
· Onboarding
· Online talent platforms could
Boost future of recruiting trends
Hiring in the
Digital Age
CodeGround
● Draw a very specific outline of requirements
● Do effective campaigns internally
● Be selective
● Your "employment brand" is a key selling point
● Technology must be updated
● Maintain a quality reach with candidates
● Know the future demand in advance
● Set deadlines
● Outsourcing could be a Time-Saver
● Document each step of recruitment
● Reduce the amount of people involved
Improving a
Slow
Hiring Process
CodeGround
The cost of looking at the wrong talent pool-80% of the desired candidates would come from 20% of the sources.
The cost to replace- 30 to 50 percent of their annual salary.
The cost of poor employee attachment- as much as 400 percent of an employee’s annual salary.
CodeGround
Current Scenario
Recruiting Costs
The amount spent per recruitment, specifically for a digital campaign, can be determined by,
ROI Of Recruitment For Social Media = (No of hires via social media) * ( Cost savings per hire via social Media)
(Total Costs of Social Media Branding)
Where,
Cost savings per hire via Social Media = Cost per hire using traditional sourcing approaches (such as Job Portals, Consultancies,
Campus Visits) - Cost per hire via Social Media (Ideally, zero)
And
Total Costs of Social Media Branding = Cost of building a valuable brand for your company on social media which
would include the costs of (creating Marketing Content + Social Media Advertising) to attract unique visitors. CodeGround
Resume Parsing
Applicant Tracking Systems
Social Media
Employment branding
Analytics
CodeGround
Digital Recruitment’s
Best Practices
Resume Parsing
Applicant Tracking Systems
Social Media
Employment branding
Analytics
Digital Recruitment’s
Best Practices
CodeGround
Resume Parsing
Applicant Tracking Systems
Social Media
Employment branding
Analytics
Digital Recruitment’s
Best Practices
CodeGround
Resume Parsing
Applicant Tracking Systems
Social Media
Employment branding
Analytics
Digital Recruitment’s
Best Practices
CodeGround
Resume Parsing
Applicant Tracking Systems
Social Media
Employment branding
Analytics
Digital Recruitment’s
Best Practices
CodeGround
Are there real benefits of using social
media?
YES, the stats remain pretty impressive
● 73% of job applications have been
successfully filled through the uses of
social media.
● LinkedIn is the most popular social
networking site used for recruitment
purposes with 94% of recruiters
maintaining profiles, in comparison to
66% on Facebook and 54% on Twitter.
● 20% of companies say that it takes
less time to hire their candidates when
using social media.
● 31% of companies that used social
media to recruit saw an increase of
employee referrals.
● 65% of companies that used social
media to recruit compensate
employees for referrals.
CodeGround
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
{SOURCING
{
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
SELECTION
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
{RETENTION
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Though LinkedIn seems to be the
most obvious solution, many
recruiters actually don't know where
to start. Try the advanced search,
scan for other connections, join
groups, etc.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Make use of your network and if you
have a great job, ask your followers
to share it .
Just be mindful of not doing it too
often as it might get annoying
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Facebook’s robust ad platform
allows you to target the right
audience. Optimize the efficiency by
trying out facebook ads. Create a
job’s tab and it also helps to have a
job specific page.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
A well-done video will increase
engagement.
For the video to have an impact, it
needs to be deployed correctly.
Hence to broaden the audience, it is
important to put it up in multiple
locations.
Videos can be a powerful recruiting
tools because they provide a
medium to effectively show an
organization's passion.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
It is important to attend events that
are not job fairs. Sites like the
Meetup.com or any other local and
professional events that are
happening in the area can help as
you will get to network with relevant
professionals.
Not only will this give us access to
talent, It will also be a great branding
opportunities to get the brand's
name out to the mass.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Today, you find forums for almost
any industry or niche. A great
opportunity here is that you will get
to see knowledge, expertise, and
even complaints or frustrated
laments about current employers.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
A great and a cost effective way to
ensure a high-quality hire who are
perfect fits to your culture is to focus
on recruiting boomerangs.
An ex employee might be hesitant
but a quick occasional call can do
wonders and nudge them in the right
direction.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Video interviewing can pick up on
subtle emotional cues and body
language. It's speed and
convenience allows more
candidates to be screened without
the overhead costs.Today, there are
tools that enable this process to be
automated and candidates can take
up pre-recorded questions.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Employee referrals though old
school, cannot be ignored as they
shift a big chunk of the recruiting
work away from recruiters and on to
employees.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Psychometric testing can measure
an array of non-tangible attributes
including intelligence, reasoning,
cultural fit, critical reasoning,
personality profile, optimism, etc .
It can also help present a positive
brand image.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
This is a step we don't want to miss
before making any hire. However, it
requires different set of skills and is
best done outsourced.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
A candidate’s online presence can
tell you a lot about their personality
and cultural fit.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Have surveys, it gives employers an
opportunity to get the pulse and
intervene before losing a new team
member.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Get your team talking! Intranet ,
open sessions, parties, tools like
Yammer, etc aid in good employee
bonding and will help improve brand
loyalty
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Often a hard area to get right, both
individual and team recognition can
have a huge impact on productivity
and morale.
LinkedIn
Twitter
Facebook
Video/ Youtube
Meetups
Chat Forums
Boomerangs/corporate alumni.
Video Interviews
Proactive employee referrals
Psychometric Testing
Reference / Background Checking
Social Media Checking
Employee Engagement
Internal Bonding
Recognition
Performance Tracking
Top Enablers that make
recruitment faster and cheaper
CodeGround
Performance management is a
critical process but one that
unfortunately most companies
ignore. It’s also a process often run
poorly, giving staff the impression
that the organisation doesn’t care
about or invest in their performance
and professional development
CodeGround
Recruitment
Metrics
● Employee Turn Over: Why do top performers leave your organisation?
● Ratio to Offers: Interview :: Offer Ratio
Offer :: Acceptance Ratio
● Attrition Concerns: Attrition rate Vs rate of growth of the company
● ROI of Recruitment: Measure the return on investment of the process.
● Cost Per Hire: Cost Per Hire = (External Costs + Internal Costs / Total Number of Hires)
By embracing and adopting digital technology as part of your recruitment practices,
it's possible to attract and obtain the best talent like never before.
Social media recruiting strategy and tools drives results,it’s mainstream, and it’s here to stay.
The practitioners are becoming more advanced and so are the tools.
We’re no fans of the phrase “war for talent”,
but we can’t deny that it’s a competitive atmosphere.
Keep an eye out for all the social recruitment trends and tools.
Checking these boxes will put you miles ahead and help you up your game.
CodeGround
At a glance
CodeGround
References
https://www.kwantek.com/kblog/case-study-digital-recruiting/
http://linkhumans.com/case-study/how-loreal-use-social-media-for-recruitment
https://www.quora.com/What-is-the-future-of-recruitment
http://www.recruitingblogs.com/profiles/blogs/digital-recruitment-a-new-era-of-job-seeking
http://hiring.monster.co.uk/hr/hr-best-practices/recruiting-hiring-advice/managing-hiring-costs/what-are-the-most-cost-
effective-digital-recruitment-methods.aspx
http://www.businessnewsdaily.com/6975-future-of-recruiting.html
https://www.eremedia.com/ere/3-trends-defining-hiring-success-in-the-digital-economy/
https://www.simplicant.com/blog/digital-recruitment-strategy-tips/
http://www.smartinsights.com/managing-digital-marketing/personal-career-development/2016-marketing-hiring-trends-digital-
jobs-continue-strong-growth/
http://www.businessnewsdaily.com/6975-future-of-recruiting.html
http://www.business2community.com/brandviews/brandwatch/interview-looking-future-digital-hiring-best-talent-
01594267#mD6tWcmiokrHwZKu.97
http://www.smartinsights.com/managing-digital-marketing/personal-career-development/2016-marketing-hiring-trends-digital-
jobs-continue-strong-growth/
http://www.socialtalent.co/blog/5-marketing-trends-shaping-future-of-recruitment
http://www.slideshare.net/pullaraohrd/recruitment-costs-18117373
http://www.humanresourcemetrics.org/recruiting_cost_ratio.html
https://www.recruiter.com/recruitment-cost.html
http://www.recruitmentmagic.com/blog/what-is-the-real-cost-of-recruitment-top-tips-for-recruitment-cost-analysis/
www.eremedia.com
www.recruit.com
www.technology advice.com
http://www.businessnewsdaily.com/6975-future-of-recruiting.html
http://cbri.com/5-e-recruitment-strategies-for-attracting-top-talent-in-the-digital-age/
https://yello.co/blog/digital-recruitment-strategy-behind-competition/
CodeGround
https://www.tinypulse.com/blog/sk-recruitment-strategies-to-attract-and-win-top-talent
http://gradvert.com/employers/how-to-set-up-your-digital-media-recruitment-strategy/
http://www.hrpulse.co.za/recruitment1/233880-the-rise-of-the-digital-recruitment-strategy
http://www.eremedia.com/ere/big-challenges-for-recruiting-leaders-the-top-10-upcoming-recruiting-problems/
http://www.eremedia.com/ere/the-top-12-reasons-why-slow-hiring-severely-damages-recruiting-and-business-results/
https://hbr.org/2009/05/the-definitive-guide-to-recruiting-in-good-times-and-bad
http://recruitingdaily.com/fix-broken-recruiting-technology-strategy/
https://www.go2hr.ca/articles/planning-steps-your-recruitment
http://recruiterbox.com/blog/8-useful-recruitment-infographics/
Maria Isabel Ventura articles
Training and Development -Dr.S.V.Narayanan and Dr.B.Janakiram
Recruitdaily.com
Matt Charney articles
Ashwathappa HRM book
www.Externetworks.com
https://www.fastcompany.com/3056641/the-future-of-work/how-employers-are-wasting-time-and-money-to-recruit-new-hires
http://www.hireright.com/blog/2015/02/faster-candidate-recruitment-integrating-hr-systems-can-speed-time-to-hire/
http://relentless.taketheinterview.com/4-best-practices-for-eliminating-hiring-process-bottlenecks/
https://icitizen.com/blog/4-biggest-pain-points-organizations-face-overcome/
http://firstround.com/review/Ive-Worked-with-Hundreds-of-Recruiters-Heres-What-I-Learned/
http://recruitloop.com/blog/15-online-tools-making-recruitment-faster-and-cheaper-for-any-business/
References
CodeGround
CodeGround Online Testing Platform is an online assessment and evaluation system that helps Recruiters conduct online
screening tests to filter candidates before the interview process. CodeGround Recruitment Tests can be used during Campus
Recruitment or screening walk-in candidates. CodeGround supports Aptitude Tests, English Communication Skills Assessments
and Online Coding Contests in C, C++, Java, PHP, Ruby, Python and JavaScript. CodeGround also supports asynchronous
automated interviews.

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