Many coaches hope to one day earn a living entirely from coaching. This Maximize Demosphere session focuses on personal branding and offering a path to transition from part time to full time coaching.

1. Personal Branding:
How To Sell Yourself
Sean Rose - Vice President, Marketing
September, 2012

2. Session Overview
Part 1: Moving in the Right Direction
Part 2: Ideas to Jumpstart
Part 3: Tools For Success
Part 4: How Demosphere Can Help
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3. On nights/weekends...

4. During the week...

5. Your Coaching Career Today
When thinking about your career today, you have...
one (maybe?) coaching license (NSCAA, U.S. Soccer, etc).
at least 2 years of experience.
the desire to coach more.

6. What Your Career Can Be
In the future...
you have a collection of coaching licenses &
certifications.
you are booked year-round with teams, camps, and
other income streams.
you are too busy to accept all opportunities!

7. Demosphere Knows Coaches!
1,200 customers, mostly
clubs with many coaches!
21+ years of experience.
6 years of experience
personally.

8. In general...
Nothing is automatic.
Not a “get rich quick” scheme.
You probably won’t be famous!

9. Humble Beginnings
Current Club
Do any additional opportunities exist?
Teams (Maybe Asst. Coach?)
Other events (camps/clinics, etc)
Club-wide positions (director)
Are you willing to volunteer?

10. Club Resources
Do you have a mentor?
Are any coaches well known in the area?

11. Continue to Learn
Make a commitment to keep learning.
Build your resume & evolve as a coach.
Prove you’re serious.

12. Continue to Learn

13. Learn/Network

14. Seek Established Brands
Eurotech, U.K. Elite, UKSocca, etc.
Experience w/ proven brands.
Network w/ other coaches & clubs.
Less individual downside risk.

15. Job Sites

16. On Your Own: Options
Coach + Camp Operator
Camp Operator
Team Training
Private Training
Other?

17. Build Your Brand
Why are you unique?
Why should others trust you?

18. Competition

19. Who to Target?
Depends on your offerings!
Clubs
Tournaments
Schools

20. Build Your Brand
Online/Offline Presence
Website, Social Media
Reach people where THEY are.

21. Tap Your Networks!

22. Be Professional...
...in everything you do.
It all leads to trust.

23. Demosphere Can Help!
Professional website design
Easy-to-update interface
Confidence to compete
Peace of mind

24. Bonuses
Recommendations & Best Practices
based on 21+ years of experience
Best-in-class Support + Learning Tools
Positioned on the cutting edge.

25. Investment
$500/$1,000 Design Fee
$500/yr (mini)
$1,800/yr ($450/quarter)

26. Wrap Up
Questions? support@demosphere.com
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27. Sean Rose
srose@demosphere.com