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Authentic Personal Branding

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Authentic Personal Branding

  1. 1. Personal Branding: Inside Out Chris Bailey :: chris@gravit8.com :: 512.394.3598 :: @chris_bailey
  2. 2. 2 My (somewhat) heretical perspective on
  3. 3. 3 We are not...
  4. 4. 3 We are not... this
  5. 5. 3 We are not... this or this
  6. 6. 3 We are not... this or this or even
  7. 7. 3 We are not... this or this or even We’re not a commodity
  8. 8. My background with branding 4 ✦ Principal & Community Strategist for Gravit8 (and another soon-to-be-launched venture) ✦ Eclectic background in marketing & branding, community development, customer service and online communications ✦ Working on grad degree in business anthropology
  9. 9. My approach to personal branding 5 ✦ Concerned with authenticity and humanistic expression ✦ We evolve so our sense of branding should too ✦ How to holistically bridge external branding
  10. 10. My approach to personal branding 6 ✦ Open admission: I’m still very much in beta
  11. 11. My approach to personal branding 6 ✦ Open admission: I’m still very much in beta ✦ My goal: for you to leave not only with answers but also with questions... Only when the questions become more important than the answers will the solutions emerge. ~ Cirque du Soleil, Mystere
  12. 12. 7 Personal Branding: From the
  13. 13. Another formula for Personal Branding 8 (strengths + voice + value + visibility) x engagement ~David Zinger (www.davidzinger.com) ✦ Strengths: What’s unique about you? Unique about your perspective? ✦ Voice: What’s your story? ✦ Value: What can you do? ✦ Visibility: What images/ideals do you want to project? When and where do you want to
  14. 14. Personal Branding Formula: Strengths 9 (strengths + voice + value + visibility) x engagement What’s YOUR lobster?
  15. 15. Personal Branding Formula: Voice 10 (strengths + voice + value + visibility) x engagement What’s YOUR quest?
  16. 16. Personal Branding Formula: Voice 11 (strengths + voice + value + visibility) x engagement Oh...and not everyone’s going to like your brand and that’s okay
  17. 17. Personal Branding Formula: Value 12 (strengths + voice + value + visibility) x engagement What’s YOUR gift to give?
  18. 18. Personal Branding Formula: Visibility 13 (strengths + voice + value + visibility) x engagement credit: http://smg.photobucket.com/albums/v48/reveng13/ What’s YOUR awesomeness to spotlight?
  19. 19. Personal Branding Formula: Visibility 13 (strengths + voice + value + visibility) x engagement credit: http://smg.photobucket.com/albums/v48/reveng13/ What’s YOUR awesomeness to spotlight?
  20. 20. Engagement: Creating your own Brand Ambassadors 14 (strengths + voice + value + visibility) x engagement fans? How do create your own raving Think relationships Think about your impact on the lives of others
  21. 21. Engagement: Creating your own Brand Ambassadors 14 (strengths + voice + value + visibility) x engagement fans? How do create your own raving Think relationships Think about your impact on the lives of others “Personal branding is about serving others and as a result, your sphere of influence and visibility increases. The more you help others, the more you will receive, either directly or indirectly.” ~Dan Schwabel
  22. 22. Engagement: Creating your own Brand Ambassadors 15 (strengths + voice + value + visibility) x engagement ✦ What’s your GIVE:GET ratio? ✦ What story do you tell through your interactions? ✦ Are you creating heroes around you?
  23. 23. Engagement: Creating your own Brand Ambassadors 15 (strengths + voice + value + visibility) x engagement ✦ What’s your GIVE:GET ratio? ✦ What story do you tell through your interactions? ✦ Are you creating heroes around you?
  24. 24. Engagement: Creating your own Brand Ambassadors 15 (strengths + voice + value + visibility) x engagement ✦ What’s your GIVE:GET ratio? ✦ What story do you tell through your interactions? ✦ Are you creating heroes around you?
  25. 25. Personal Branding: Inside Out Chris Bailey Phone: 512.394.3598 Email: chris@gravit8.com Twitter: @chris_bailey 16 More ideas & inspiration available at

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