In a recent study, Deloitte identified some of the hurdles that keep organizations from making greater use of business analytics. These include poor technology infrastructure, the quality and amount of data being collected and leadership that may not support or even understand the use of analytics.
This presentation defines big data, explains why you should care about big data, and suggests when big data should be used. The potential of big data is immense, but it can also become an expensive distraction. Once you remove constraints on the size, type, source and complexity of useful data, you can ask the ‘crunchy’ questions that are critical to the success of your business.