Big Data is Not New
Cox & Ellsworth
“Data sets are
generally quite large,
taxing the capacities
of main memory,
local disk and even
remote disk. We call
this the problem of
1997 1998 1999 2001
“Big Data… and
the Next Wave of
Bryson et al
computers are a
blessing to many
fields of inquiry. They
are also a curse; fast
amounts of data.”
Characteristics – V’s
Volume Velocity Variety Voldemort
What is Big Data?
Danah Boyd & Kate Crawford (Microsoft)
Big data is “a cultural, technological, and scholarly phenomenon
that rests on the interplay of:
Technology: maximizing computation power and algorithmic accuracy
to gather, analyze, link, and compare large data sets.
Analysis: drawing on large data sets to identify patterns in order to
make economic, social, technical, and legal claims.
Mythology: the widespread belief that large data sets offer a higher form
of intelligence and knowledge that can generate insights that were
previously impossible, with the aura of truth, objectivity, and accuracy.
Prediction: Customers will leverage existing vendors’ technologies
Business Intelligence Process
do I need
Where do I
Big Data Analysis
Let’s act on it
What is the best that can happen?
What will happen next?
Why is this happening?
What actions are needed?
Where exactly is the problem?
How many, how often, where?
Degree of Intelligence Maturity
Treacy & Wiersema
The Discipline of market Leaders
Processes that create differentiation that wins customers
All other processes
Big Data Value = Analysis + Context
New business strategies, opportunities
Lifetime value of this customer and
strategies to deploy to create loyalty
What the company has purchased,
what other products they may
A contact associated to a
Company and all back
Measuring Success and Value
• Create a formal, continuous process for measuring
success and value generated
• Identify and measure results of each initiative
• Establish realistic goals and expectations based on
capability / maturity
• User adoption
• Usage tracking
• User satisfaction
• Return on investment
• Economic value add
• Revenue increases
• Cost Savings
• Customer / corporate
• Enables Business
SAP Academic Programs Director
College of Business
UNICOM Trainings & Seminars Pvt. Ltd.