The document discusses trends in IT including a growing amount of unstructured big data, increased use of mobile devices and cloud computing. It notes that nearly half of all IT spending will be cloud-related by 2020. The document promotes Microsoft's vision of a unified Cloud OS platform that allows users to develop and manage applications across private, public and hybrid clouds using common tools and platforms.

2. Intelligent Apps
Economic Advantages
User Centric
Mobility and Flexibility
Capacity and Insights
Collaboration

3. Big data
40ZB
the size of digital universe
by 2020, of which 90%
will be unstructured data
Devices Apps Cloud
more than half
of information workers
across 17 countries report
using 3+ devices for work
one quarter
of external app
implementation spending
will be on mobility, cloud,
analytics & social, by 2016
nearly half
of total IT spend will be
cloud-related by 2020
Enable your employees
to work from anywhere
Evolve your business
apps to meet new needs
Help your business make
faster decisions
Ensure infrastructure will
scale to meet demand
Devices: “Info Workers Will Erase Boundary Between enterprise And Consumer Technologies.” Forrester Research. August 30, 2012
Apps: Gartner: “Predicts 2013: Business Impact of Technology Drives the Futures Application Services Market.” Nov. 21, 2012
Big data: Compiled from IDC digital universe forecasts
Cloud: “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice.” Forrester Research. Oct. 24, 2012
Trends driving IT pressures

4. 70% of CIOs will embrace a “cloud first" strategy in 2016
-IDC
45%
of total IT services will be spent on cloud services by 2020
-Forrester
71%
of companies see rising demand for IT projects in 2013
-InformationWeek
Datacenter Market Trends
Sources: “Outlook 2013,” InformationWeek Report, 12/06/2012; “Worldwide CIO Agenda 2013 Top 10 Predictions,” IDC, doc #238464, December 2012; “Prepare For 2020: Transform Your IT Infrastructure And Operations Practice,” Forrester Research, Inc., October 24, 2012; “Successful Cloud Partners: Higher, Faster, Stronger,” IDC InfoDoc, July 8, 2013of the world’s 2,000 largest companies will have more than 50% of their IT onsite by 2020

5. 5
End of support for
Windows Server 2003/R2
9/10/2014
309 Days Remaining
Optimistic Estimates
Server migration: 200 days
Application migration: 300+ days

6. Cloud OS
Microsoft’s vision of the unified platform for modern business
Hybrid design
People-focused
Enterprise-grade
Trends
driving
into
opportunities
How to turn
IT
pressures

7. Cloud OS
Microsoft’s vision of the unified platform for modern business
Global reach, scale & security to meet business demands
One consistent platform across multiple environments & clouds
Expand tech skillset to the cloud for new innovation
Hybrid design
People-focused
Enterprise-grade
Hybrid design
People-focused
Enterprise-grade
Cloud OS

8. Innovation at enterprise scale
* IDC Server Workloads Study 2013 ** IDC 2013 WW Server Tracker
93%
of the Fortune 1000 use Active Directory
2:3
servers worldwide run on Windows Server**
46%
worldwide share:
SQL Server most widely- deployed database*
66%
of enterprise seats covered with System Center
430B+
Windows Azure AD authentications
280%
year-over-year database growth in Windows Azure
50%
of Fortune 500 use Windows Azure
29K+
organizations already use Windows Intune
1B+Office users, 1 in 4 enterprise customers now has Office 365
Windows Azure runs on Windows Server 8.5T objects stored in Windows Azure
Bing runs on Windows Server 5.5B+ global queries per month

9. Hybrid design delivers consistency
•flexibledevelopment
•unifiedmanagement
•commonidentity
•integratedvirtualization
•completedata platform

10. People-focused

12. «Need to keep investment cost and operation costs as low as possible, while at the same time have flexible solutions where we pay for the capacity we actually use»
-Bjarne Blom, CTO Moss Municipality
http://www.idg.no/computerworld/article283312.ece

13. 20+ Year Strategic Partnership
Unparalleled Product Synergies

14. With Microsoft’s Cloud OS Vision, you can…

15. Datacenter
without
boundaries
Cloud
innovation
everywhere
Dynamic
application
delivery
Microsoft SQL Server
Microsoft System Center
Windows Azure
Windows Server
Transform the datacenter

16. Unified management -Cloud in a Box
Storage
24 hour business - Disaster Recovery
Microsoft SQL Server
Microsoft System Center
Windows Azure
Windows Server
Transform the datacenter

17. Easy access to data big & small
Powerful, familiar BI tools for everyone
Unified & complete data platform
Office 365
Microsoft SQL Server
Windows Azure
Windows Server
Unlock insights on any data

18. Enable
users
Protect
your data
Unify your
environment
Microsoft System Center
Windows Intune
Windows Server
Empower people-centric IT

19. APP
APP
Reach any device
Extend to the cloud
Deliver mission-critical performance
Visual Studio
Microsoft SQL Server
Windows Azure
Enable modern business applications
Develop apps faster
APP

20. Powering Cloud OS
Windows Azure
Windows Server
Microsoft System Center
Microsoft SQL Server
Visual Studio

22. © 2013 Microsoft Corporation. All rights reserved. Microsoft, Windows, Windows Vista and other product names are or may be registered trademarks and/or trademarks in the U.S. and/or other countries.
The information herein is for informational purposes only and represents the current view of Microsoft Corporation as of the date of this presentation. Because Microsoft must respond to changing market
conditions, it should not be interpreted to be a commitment on the part of Microsoft, and Microsoft cannot guarantee the accuracy of any information provided after the date of this presentation.
MICROSOFT MAKES NO WARRANTIES, EXPRESS, IMPLIED OR STATUTORY, AS TO THE INFORMATION IN THIS PRESENTATION.

23. 1ConsistentPlatform
Windows Azure PackService ProvidersPrivate CloudPublic Cloud
DEVELOPMENT
MANAGEMENT
IDENTITY
VIRTUALIZATION
DATAAzure Virtual Machines
Windows Azure Pack

24. http://www.idg.no/computerworld/article281211.ece
«Hostersand internal IT departments have the same focus and objectives, but it gets harder and harder to deliver to the same level of systematic, professional, cost and efficiency standards as the large global players. "

25. Traditional Deployment Inefficiencies
TIME
IT CAPACITY
ActualLoad
Allocated IT-capacity
“Waste“ of capacities
“Under-supply“ of capacities
Fixed cost of IT-capacities
Load Forecast
Barrier for
innovation

26. The Cloud Deployment Model
ActualLoad
Allocated capacity
Reduction of initial investments
Reduction of “over-supply“
No “under-supply“
Reduction of capacity/cost with reduced load
Time
CONSUMPTION
Load Forecast

27. Integration withexisting BI tools41%
Security & manageability37%
Skills &
knowledge59%
Unlocks insights on any data
Most widely deployeddatabase onthe planet
46%
Most widelyused BI tool1B Users
The standard for directory services
95%

28. Empowers people-centric IT
Connected devicesexpected to reach
20Bby 2016
Microsoft is the leader in device& user identity management
•66% of enterprise seatscovered
•290B+ authentications
•350K seats & 200% YoY growth

29. Enables modern business applications
More than 50% ofapp-modernization efforts willfocus on enhanced functionalityto support business needs in 2016
Only Microsoft delivers a single, consistent platform across all three clouds