1. Manomet Center for
Conservation Sciences
Shorebird Recovery Project
A Healthy Delaware Bay is critical
for shorebird recovery.

2. People, Shorebirds, Horseshoe Crabs
1) Research
2) Collaborate
3) Plan
4) Implement

3. Community-Based Social Marketing
ü Define Audience
ü Identify Barriers
ü Identify Triggers for Change (Benefits)
ü Develop Strategies

4. Research to Understand Audience
In-depth interviews
Phone survey - 400 households
Asset map- Existing programs
Pre- & post- experience
questionnaires from volunteers
and leaders
• 4 community listening sessions
• Collaborations local orgs
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5. Findings
• People nearly unanimously value and
appreciate the Bay.
• But they lack specific knowledge
• Hands-on contact is transformative
• Strong support for “speaking
with one voice.”

6. Findings:
• Home-owners want to protect their
property
• Value of the natural heritage is entwined
with fishing and cultural heritages.
• Building relationships between
sportsmen and non-hunting conservation
groups.
Photos: Delaware State Parks

7. The take-home message:
People love the Bay.
But they need more information and
motivation to action.

8. Next Steps
1)
Build an Alliance of partnersconservation and non-traditional
2)
Develop a unified message
3)
Develop direct, actionable
commitments
4)
Recruit more partners distribute the
methods and make commitments

9. Questions?
Laura Chamberlin
Delaware Bay Program Coordinator
Manomet Center for Conservation Sciences
302-922-0682
lchamberlin@manomet.org