Publishing Production: From the Desktop to the Cloud

•

388 likes•39,358 views

The publishing landscape is evolving from a format-driven industry to a content-focussed one. As such our processes and technology solutions should adapt to meet these changing needs. This presentation looks at moving from a static desktop-based workflow to that of a collaborative cloud-based one.

Technology

PUBLISHING PRODUCTION
FROM THE DESKTOP TO THE CLOUD
DEANTAGLOBAL.COM

With the evolution of digital, publishers
have adapted to many changes.
digital PUBLISHING
ONLINE
RETAILERS
PRICING
PRESSURES
MOBILE
PUBLISHING

But there is still one area that has
yet to catch up...

Publishing is still tied to a
print workflow which
is often format driven.
traditional Print workflow

The process is based on the
desktop, relying on format to
determine the workflow
process involved.

Is it time to move to a
workflow based on content
rather than format?
content versus format
Desktop
Format
vs
Cloud
Content

XML sits at the heart of a
content based workflow.
Working with XML provides
the transformative power that
can streamline your workflow.
XML in content workflow

What does a content-based
workflow look like?

XML
CREATE
CONTENT
TRANSFORM
CONTENTPROOF
CONTENT
EDIT
CONTENT

Eliminate duplications in
workflow by working directly
within XML.
Create Edit Transform
making xml work for you
XML Content

- Operates in BPO operation
- Updating content in back
office
- Delivering format
- Real-time collaboration
- Create/update content
- Instant content
transformation
DESKTOP-BASED
CLOUD-BASED
format
content

Connect with teams all around the
globe.
Work in one space, not across
many desktops.
Utilise XML to create, edit and
transform your content instantly.
why go cloud?

- Faster turnaround times
- Reduced cost of production
- Greater collaboration
benefits of cloud-focused workflow
$

LANSTAD
PUBLISHING | PRODUCTION | INNOVATION

Digitalassetmanagement portal
Centralised projectmanagementworkspace
Totalcollaboration for all parties
Integrated communicationportal
Real-timeediting and proofing functionality
Immediate contenttransformation to any format

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Publishing Production: From the Desktop to the Cloud

1. PUBLISHING PRODUCTION FROM THE DESKTOP TO THE CLOUD DEANTAGLOBAL.COM

2. With the evolution of digital, publishers have adapted to many changes. digital PUBLISHING ONLINE RETAILERS PRICING PRESSURES MOBILE PUBLISHING

3. But there is still one area that has yet to catch up...

4. Publishing is still tied to a print workflow which is often format driven. traditional Print workflow

5. The process is based on the desktop, relying on format to determine the workflow process involved.

6. Is it time to move to a workflow based on content rather than format? content versus format Desktop Format vs Cloud Content

7. XML sits at the heart of a content based workflow. Working with XML provides the transformative power that can streamline your workflow. XML in content workflow

8. What does a content-based workflow look like?

9. XML CREATE CONTENT TRANSFORM CONTENTPROOF CONTENT EDIT CONTENT

10. Eliminate duplications in workflow by working directly within XML. Create Edit Transform making xml work for you XML Content

11. - Operates in BPO operation - Updating content in back office - Delivering format - Real-time collaboration - Create/update content - Instant content transformation DESKTOP-BASED CLOUD-BASED format content

12. DESKTOP WORKFLOW

13. CLOUD WORKFLOW

14. Connect with teams all around the globe. Work in one space, not across many desktops. Utilise XML to create, edit and transform your content instantly. why go cloud?

15. - Faster turnaround times - Reduced cost of production - Greater collaboration benefits of cloud-focused workflow $

16. LANSTAD PUBLISHING | PRODUCTION | INNOVATION

17. Digitalassetmanagement portal Centralised projectmanagementworkspace Totalcollaboration for all parties Integrated communicationportal Real-timeediting and proofing functionality Immediate contenttransformation to any format

18. deantaglobal.com info@deantaglobal.com

Publishing Production: From the Desktop to the Cloud

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