Despite the many developments in the publishing industry, and a progressive move toward fluid and digital content, we still maintain a very traditional print production workflow. Why is this, and how can we progress?
Before modern developments, the
process involved a paper copy of a
manuscript being marked up with
pen, before being forwarded, via post
no less, to the author for review.
The editor and author then went back
and forth until the manuscript was
All changes were then manually
input into a final version, which
went to the typesetter, and back
for final proofing.
Ultimately, this was a long
and arduous process to
get one book ready before
it even went to print.
There has been much debate over
when the implementation of XML
in production should occur, with
views mainly based on the sector
in which any given publisher
For greater benefits, the creation of XML should
be at the very core of the publishing production
process, and therefore be produced as early as
This allows for greater
automation, whether the
project is traditional print
publishing or digital or a
also allows for the
content to be built
correctly from start,
eliminating many extra
giving greater scope for
content distribution in
If we agree to the centrality
of a final proofed XML file,
we then can move on to
looking at alternative and
modern approaches to the
timely proofing process.
Is now the time to look at more modern and
efficient proofing methods?
If we agree that a validated XML
file is the starting point to give us
the power of transformation and
the speed of production that goes
with that format, then now is the
time to start exploring new
workflows for production proofing.
What should it look like?
Publisher can review
By working together in one space, endless phases of a
lengthy process are handled instantly.
Then if production teams can
click a button and have their
content transformed into a
finished EPUB or PDF file,
think how much time is
shaved off a cumbersome
Greater collaboration between
author, publisher and production
Capacity to immediately update
Dramatically reduced production
Reduced production stages
Immediate content transformation
across variety of formats
Capacity to push content to
market quicker and more
Significant cost savings to
Discover Deanta's publishing
production platform, LANSTAD.
The system features a uniquely centralised
collaborative workspace, enabling content
transformation and real-time editing of XML
within a HTML environment. The platform also
features trackable milestones, a communication
portal and DAM capacity with metadata
integration to ONIX standards.
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