Multimedia Design

1. Cognitive Theory of
Multimedia Design
Course: SMED 702 Cognitive Psychology in Science Mathematics Education
Instructor: Moustapha Diack, Ph.D.
Date: November 16, 2020
Name: Deadra James Mackie
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2. Cognitive Learning Theory
When learners actively build mental
representations to make sense of
complex tasks and integrate information
based on passed experiences.
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3. Instructional Messages Based On:
Evidenced-Based Theory
Evidence based on research based principles.
Theory Grounded Research
Focuses on how the human mind works
Outcome Focused Research
Targets improving learning outcomes
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4. Three Types of Active Learning
Extraneous Overload
Slide may have too much unnecessary info
reducing available cognitive resources
Essential Overload
Complex information may take more time to
process, but is necessary.
Generative learning
Processing, evaluating, organizing and
integrating information
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5. Explanation of Cognitive Load
Reduction of Cognitive Processing
Please see video:
https://youtu.be/IkH0EGYqWO0
Intrinsic (Essential) Load
Extraneous Load
Generative (Germane) Load
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6. Three Principles of Active Learning
Limited Capacity- Individuals process an average
of 7 bits of information
Active Processing- Learners transfer and engage
information by integrating, organizing and
relating information to prior knowledge.
Dual Learning Channels- Verbal (auditory) and
visual (sight) observations
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9. Twelve Principles of Multimedia
Coherence Principle
Signaling Principle
Redundancy Principle
Spatial Contiguity
Temporal Contiguity
Segmentation Principle
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10. Twelve Principles of Multimedia (con’t)
Pre-training Principle
Modality Principle
Multimedia Principle
Personalization Principle
Voice Principle
Image Principle
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11. Assessment of Five Types of Knowledge
Correlated to Learning Objectives
Facts
Concepts
Procedures
Strategies
Beliefs
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12. References
 Culatta, R. (n.d.). Cognitive load theory: Instructional design.
Retrieved from http://www.instructionaldesign.org/index.html
 Debell, Andrew, How to use 12 Principles of Multimedia
 Nickson, Chris, 2020 Life in the Fast Lane (Cognitive Theory
of Multimedia Learning
 Three Minute Ed Theory: video#3
https://youtu.be/IkH0EGYqWO0
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