Brand Guide for a learning & consulting firm

1. BRAND GUIDELINES

2. BKD Learning was founded to address the
need for improved learning and development
within corporations. We were seeing too
many out-dated models and lack of employee-
centric processes stifle production and
deteriorate company culture.
We exist to help build thriving work
environments with custom training and
organizational development designed upon
company objectives to address stakeholder
needs.
We provide holistic learning and
development support for firms of all sizes.
OUR COMPANY'S STORY
About BKD Learning
BKD Learning 2016 Brand Guidelines

3. BKD Learning 2016 Brand Guidelines
Presentation Outline
TOPICS FOR DISCUSSION
About BKD Learning
Our Company's Story
What We Do
Mission & Vision
Our Logo
Logo Usage
Our Approved Color Palette
Typography Rules
Image Guidelines
Target Audience

4. What We Do
ASSESSMENT
We conduct needs assessments to identify
areas of strength, weakness, and opportunity,
to create realistic, outcome-driven goals for
learning design and implementation.
We develop innovative curriculum designed to
solidify learning and further productivity.
PROGRAM & CONTENT DEVELOPMENT
INSTRUCTOR DEVELOPMENT
We help instructors improve their ability to
transfer knowledge to their audiences, with
proven teaching and presenting tactics.
BKD Learning 2016 Brand Guidelines

5. Mission
BKD Learning 2016 Brand Guidelines
BKD Learning® provides holistic learning and development support for
firms of all sizes.
Vision
Our vision is to build healthy, productive work environments that
benefit all stakeholders.

6. BKD Learning 2016 Brand Guidelines
Our Logo

7. Logo Usage
SOME EXAMPLES
Long version use: corporate invoice and
stationary or online and in print where the
short logo doesn’t fit.
Short versions: default for website and
digital platforms, and when the space
doesn't accommodate the long version
Circle version: dark background and when
logo needs weight to balance the design
BKD Learning 2016 Brand Guidelines

8. The Approved
Color Palette
SOME GUIDELINES TO
FOLLOW
Presentations are communication tools that
can be used as demonstrations, lectures,
speeches, reports, and more. Most of the
time, they’re presented before an audience.
BKD Learning 2016 Brand Guidelines

9. The Approved Fonts
USAGE AND MORE
Typography is a powerful tool to illustrate
the brand when used consistently. This set
of typefaces best represent the
straightforward, approachable, and modern
feel fo the brand and should be used on all
digital and print applications.
BKD Learning 2016 Brand Guidelines
Roboto
Use for headlines
A B C D E F G H I J K L M N
O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n o
p q r s t u v w x y z
Roboto Light
Use for body
copy
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
Roboto Slab
Use for Headlines
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z
a b c d e f g h i j k l m n
o p q r s t u v w x y z
Roboto Slab Light
Use for body copy
a b c d e f g h i j k l m n o
p q r s t u v w x y z
A B C D E F G H I J K L M
N O P Q R S T U V W X Y Z

10. IMAGE USAGE
Modern, corporate, high tech. Images should reflect
real-life business interatction, settings, and
products. No animation.

11. BKD Learning 2016 Brand Guidelines
Target Audience
ROBERT
L&D DirectorSenior Leadership
MICHELLE SARAH
HR Leadership