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Marko Sverdlik

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Marko Sverdlik

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Marko Sverdilik held this presentation on Design at the SME Assembly 2014 in Naples, Italy.

Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/

Marko Sverdilik held this presentation on Design at the SME Assembly 2014 in Naples, Italy.

Find out more at:
http://blogs.ec.europa.eu/promotingenterprise/

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Marko Sverdlik

  1. 1. design it’s not just creating a service or a logo, it’s building a new company Marko Sverdlik Organization architect
  2. 2. if it is software, we can make it
  3. 3. every 4th beer in the world is brewed by our software
  4. 4. goal to renew our brand visual
  5. 5. success is when opportunity meets preparation!
  6. 6. what we did?
  7. 7. what we achieved?
  8. 8. we have a problem?!
  9. 9. Board of directors Telecom Department Manager Team A Project manager Team B Project manager Team C Project manager Banks Department Manager Team A Project manager Team B Project manager Team C Project manager IA Department Manager Team A Project manager Team B Project manager Team C Project manager BI Department Manager Team A Project manager Team B Project manager Team C Project manager
  10. 10. bossless company
  11. 11. success is when opportunity meets preparation, remember? we have learned what it really means.
  12. 12. could we have done it without design? probably? the ideas were there… will we use design next time? YES! we got context, confirmation and methods.
  13. 13. any advice? take design seriously and claim serious rewards
  14. 14. customers are happy 2013 7,3 2014 8 Average promoter score 2013 7,5 2014 8,5 happy with comms 2013 7,3 2014 8,5 usefulness
  15. 15. 44%
  16. 16. and yes, we also have a new logo and brand visual but it is not that important, is it?
  17. 17. a new company a new way of thinking
  18. 18. thank you Marko Sverdlik Organization architect

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