Crisis management

1. Crisis Communication
1
Module 2

2.  Any situation that is threatening or could threaten to
harm people or property, seriously interrupt business,
significantly damage reputation and/or negatively
impact the bottom line.
 A major unpredictable event that has potentially
negative results. The event and its aftermath may
significantly damage an organisation and its employees
,products,services,financial condition or reputation
2
Crisis

3. Importance of communication
in Crisis
 Establish contact with different persons who may help
in overcoming the crisis situation
 Builds the team of different persons who will be
associated with management of Crisis
 Enables effective media management to avoid negative
publicity
 Ensures quick actions
3

4. A process of dealing with any major unpredictable
event or crises that threatens to harm the
organisation, its stakeholders or the general
public.
Effective crises management has 3 phases
 Pre-Crisis
 Crisis response
 Post Crisis
Crisis Management

5. Crisis Communication
Steps of Crisis Communication
Pre-Crisis
1)Anticipate Crisis
2) Develop Crisis Communication Team
3) Develop a crisis management plan
5

6. Crisis Communication
4) Identify & train spokespersons
5) Identify & know your stakeholders
6) Establish Notification & Monitoring Systems
7) Develop holding statements
8) Practice & revise the plan
6

7. Crisis response
 Be quick to respond
 Appropriate actions to curb/prevent damage
 Remain calm and cool
 Respond in an appropriate manner
7
Crisis Communication

8. Post Crisis
 Assess the crisis situation
 Keep the stakeholders updated
 Post crisis analysis
8
Crisis Communication