Search engine optimization is a very important part of almost all online business. It is the process of increasing the visibility of a website or webpage in a SERP (Search Engine Results Page).

1. Why SEO is important for all businesses?
What is SEO?
Search engine optimization is a very important part of almost all online business. It is the process of
increasing the visibility of a website or webpage in a SERP (Search Engine Results Page). SEO is the
practice to increase the traffic from free, organically and free listing on a search engines. Basically SEO is
defined in two parts; one is On-page and second is Off-page.
On-page is directly proportional to your webpage; it’s controlled by you or by coding on your page. On-
page optimization includes HTML code, Sitemap, Meta tags, Alt tags, and Keywords placement.
Off-page optimization is not directly affects the webpage; it’s actually affects the ranking or traffic of the
webpage or a website. Off-page optimization plays an important role for any successful SEO campaign.
Off-page SEO is focused on back links and social media marketing. It’s a long time process if you want to
see your website in a top rank on SERP. SEO is a time consuming process & you will have to do it on a
regular basis otherwise, your competitor will beat you.
Importance of SEO for All Types of Businesses
Many Companies increase their traffic through buying backlinks, and its true if your site getting more
backlinks, it will helpful you to get direct traffic. But it will not lasts long as you are buying some link
from different sites but, you know that most of the sites not stay popular for a long time and you will
have to spend your money on that sites also for getting target traffic, so it will not work for you in a long
run.
On the other hand, the most important thing about search engine optimization is that you have to stay
regular with your link building efforts, and should add some diversity to your campaign to ensure that
your traffic comes from different websites, so if one goes down, you still have traffic coming from the
other websites.
The local SEO, that your website can be optimized locally so that it will appear in the top position on all
search engines, local searches, area/country wise. It will really helpful to target your local customers.

2. Most of the people search business services locally first and your area will know about your existence. If
your businesses show in top position in SERPs this will make your brand popular and raise awareness
about your brand.
SEO is very important for on-line businesses without proper SEO we can’t assume the good traffic. And
online businesses can’t be survived without traffic. For Example If we made a best product and we are
not promoting that product in a market and no one knows about that product and not aware of that
product, so how can we even assume to sell that product. That is why SEO is very important for online
businesses. SEO is the process to promote your website as well as increase your visibility of a webpage
in SERPs. Online businesses can’t be able to survive without good traffic.