In 3 sentences or less: The document discusses the importance for companies to monitor their corporate reputation and influence conversations about the company globally. It notes that bad things can happen to good companies and new reputation management tools can comprehensively monitor worldwide news across blogs, websites and forums to provide early insight into issues and trends. The tools help companies protect their reputation by discovering potential threats early enough to influence outcomes.

1. {the ugly truth}
BAD THINGS
HAPPEN
TO GOOD
COMPANIES
The Smart Ones Protect
Their Corporate Reputation.
Your company gets a lot of media coverage. That’s why you
{ need to be in control of its message and influence the global
conversation about it.
There’s a new generation of reputation management tools
that comprehensively monitor worldwide news — including
Blogs, Web sites, and chat boards. They quickly give you
insight into the issues, trends and news that are most
important to your company.
Protect your corporate reputation. Discover potential threats
early enough to influence the outcomes. Take a tour of
Factiva Insight: Reputation Intelligence today at
www.factiva.com/EarlyWarning.
© Copyright 2006 Dow Jones Reuters Business Interactive LLC (trading as Factiva). All rights reserved.