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"Navigating Regulated Industries - A Cautionary Tale"

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Thomas H. Wetzel & Associates
Thomas H. Wetzel & Associates

Social Media Presentation at Word of Mouth Marketing Association, Chicago, May, 2010

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Navigating Regulated Industries: A Cautionary Tale
Navigating Regulated Industries ,[object Object],[object Object],[object Object]
Navigating Regulated Industries
Navigating Regulated Industries ,[object Object]
Navigating Regulated Industries ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Navigating Regulated Industries ,[object Object],[object Object],[object Object],[object Object]
Navigating Regulated Industries
Navigating Regulated Industries ,[object Object],[object Object],[object Object],[object Object],[object Object]
Navigating Regulated Industries ,[object Object]
Navigating Regulated Industries ,[object Object],[object Object],[object Object],[object Object]
The Value of Social Media ,[object Object]
Navigating Regulated Industries ,[object Object],[object Object]
Navigating Regulated Industries ,[object Object],[object Object]
Navigating Regulated Industries Integrating Social Media into Marketing Mix
Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications Who are the key stakeholders? Legal filter
Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are the key messages? Legal filter
Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are the right media? Legal filter
Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are your liabilities? Legal filter
Where to Start? ,[object Object],[object Object],[object Object],[object Object]
Navigating Regulated Industries ,[object Object]

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"Navigating Regulated Industries - A Cautionary Tale"

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  • 11.
  • 12.
  • 13.
  • 14. Navigating Regulated Industries Integrating Social Media into Marketing Mix
  • 15. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications Who are the key stakeholders? Legal filter
  • 16. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are the key messages? Legal filter
  • 17. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are the right media? Legal filter
  • 18. Web site Blog Microblog (twitter) Social networking (Facebook, MySpace) Social Media Management Traditional Media (Print, Radio, TV) Social Media Message Message Stakeholders Stakeholders Stakeholders Direct Marketing (Phone, mail, news, trade shows Stakeholder Communications What are your liabilities? Legal filter
  • 19.
  • 20.