1. CRAIG STADLER
105 Cypress Point Court • Aledo, TX • (817) 681.2549 • Craig.Stadler@sbcglobal.net
M ARKETING & P ROGRAM M ANAGER
Brand Management / Quality Assurance / Team Development
Motivated, highly successful Program and Quality Assurance Manager with an exceptional record in
client relations, program development, training and education of internal stakeholders, leading and
developing field operations teams, driving quality initiatives, and utilizing innovative implementation
techniques. Expertise in the development of new markets and emergent brands, cultivating and maturing
top-performing market teams, and high profile event management. Solid history of maintaining programs
margins to meet financial goals.
• Field & Client Quality Assurance • Brand Development & Management
• Training & Education • Strategic Market Planning
Professional Experience
MANAGER 2005 – Present
NATIONAL OPERATIONS ADVISOR/ NATIONAL QUALITY ASSURANCE MANAGER/ PROGRAM
Rally Marketing Group – Arlington, TX
Collaboratively develop then coordinate all aspects of promotional programs. Define and manage field
resources assuring operational, organizational, and client objectives are met. Train and develop national
field operation teams to achieve client goals and legendary customer experiences. Drive and implement
best practices through trainings while delivering motivating tactics and leadership. Constant financial
management to ensure all profit margins are delivered to forecast.
• Direct liaison between operations, client services and program stakeholders
• Program Trainings for National Clients (Cargill, ConocoPhillips, MillerCoors, Proctor &
Gamble, Starbucks, Constellation Wines, 7-Eleven, and DIRECTV)
• Management of Key Accounts & Programs – ConocoPhillips, MillerCoors, Cargill and
Constellation Wine
Vice President & Operations Manager 1995 – 2005
Kootenai Hospitality Inc – Dallas, TX
Investor and Operations Partner in popular and profitable neighborhood tavern focused on quality
customer engagement and enjoyable entertainment experience. Consistent review of operations to ensure
customer base maintained frequency, cultivated partnerships with various brands to deliver increased
sales, and created exciting in-house promotions that enhanced the neighborhood tavern experience.
• Cooperatively navigated difficult start up operation to profitability within eight months
• Trained and managed a staff of ten employees to consistently “win regulars”
• Developed popular neighborhood events to increase consumer awareness and profit

2. Education and Organizations
Graduate Marketing Certificate • Southern Methodist University
Bachelor of Communications with Management Minor • Texas Tech University
Founding Board Member Deep Ellum Association • Dallas, Texas
Founding Board Member Historic Greenville Avenue Business Association • Dallas, Texas