The document discusses Malaysia External Trade Development Corporation (MATRADE) and opportunities for Malaysian companies to engage in cross-border e-commerce or eTrade. It provides an overview of MATRADE's services and global network to support exporters. It also outlines eTrade programs offered by MATRADE, including incentives, training and assistance to help companies sell online internationally through e-marketplaces. The document encourages Malaysian companies to leverage MATRADE's resources to expand their business globally through eTrade.

1. THE TIME
TO EXPORT
IS NOW
www.matrade.gov.my Malaysia External Trade Development Corporation
Southeast Asia e-Commerce Conference 2016
22 October 2016
“Expand Your Business Globally Through eTRADE”
By :
Raja Nor Zihan Raja Mohsin
Director of eBusiness & IT MATRADE

2. THE TIME
TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
MATRADE CORE SERVICES
Exporters
Development
Trade &
Market
Information
Trade
Advisory
Export
Promotion

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TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
SUMMARY OF MATRADE
OFFICES BY REGION
North America 4
Latin America 4
Western Europe 5
Eastern Europe 6
Africa 3
Asia 21
West Asia 2
North East Asia 10
ASEAN 6
Australasia 1
South Asia 2
GLOBAL NETWORKMATRADE Global Network

4. THE TIME
TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
Kota Kinabalu (Sabah)
Kuching (Sarawak)
Northern
Regional
Office
(Penang)
Southern Regional Office
(Johor)
Eastern Regional Office
(Kuala Terengganu)
MATRADE Regional Offices

5. THE TIME
TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
MALAYSIA
MALAYSIA’s ranking (WTO) in World Merchandise Trade in 2015
Exports – 23rd Imports – 26th
Trade – 24th

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TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
Source by: DOSM
Tabulated by: MATRADE
MALAYSIA’S TOP 10 EXPORT DESTINATIONS, 2015
Malaysia exports to ASEAN RM 219.29 billion (28.1%) of
total exports
Singapore
RM108.39 bil
13.9%
China
RM101.54 bil
13.1%
USA
RM73.67 bil
9.5%
Japan
RM72.68 bil
9.4%
Thailand
RM44.39 bil
5.7%
Hong Kong
RM36.85 bil
4.7%
India
RM31.66 bil
4.1%
Indonesia
RM29.10 bil
3.7%
Australia
RM28.08 bil
3.6%
ROK
RM24.67 bil
3.2%
Other Countries
RM226.32 bil
29.1%
TOTAL EXPORTS: RM777.36 billion

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www.matrade.gov.my Malaysia External Trade Development Corporation
ISSUES & CHALLENGES FOR CROSS BORDER eCOMMERCE
Source: Feedback from MATRADE eTRADE Participants
• Lack of Market knowledge/opportunities
• Conforming to overseas rules and regulation
• High cost of shipping / fulfillment support
• Competition in product pricing
• Financial/manpower constraints
• Trust/cybersecurity risk

8. THE TIME
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www.matrade.gov.my Malaysia External Trade Development Corporation
Source: MDEC
Good and Affordable Infrastructure
Supportive Governance Framework
Doubling eCommerce growth
Accelerate
seller
adoption of
eCommerce
Increase
adoption of
eProcure-
ment by
businesses
Promote
national
brand to
boost cross-
border
eCommerce
Make
strategic
investments
in select
eCommerce
player(s)
Realign
existing
economic
incentives
1 2 3 4 5 6
NATIONAL eCOMMERCE STRATEGIC ROADMAP
Lift
non-tariff
barriers

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TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
A DIGITAL MALAYSIA INITIATIVE ……

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www.matrade.gov.my Malaysia External Trade Development Corporation
CHINA
 Export RM101.53 bil
in 2015
 Matured e-commerce
ecosystem with well
established e-
commerce players
 High economic
growth
ASEAN
 Export RM219.29 bil in 2015
 AEC opportunities
 70% of ASEAN6 population
35 yrs & below
 Online users spend at least
14 hours online/week
JAPAN
 Export f RM73.81 bil in 2015
 Huge opportunity to tap into
the consumer products
segment
 Strong and consistent growth
of e-Commerce
TAPPING ON OPPORTUNITIES ….KEY MARKETS
FOR eTRADE
Among factors in selecting target markets: export opportunities , population, e-commerce ecosystem readiness
UNITED STATES OF
AMERICA
 Export f RM73.67 bil in 2015
 Opportunity to leverage on
the high consumer spending
power
 Well-established
ecommerce ecosystem
INDIA
 Export f RM31.67 bil in 2015
 Current trade to India is
relatively small but India is a
growing market with big
potential for Malaysian products
 Growing e-commerce adoption

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www.matrade.gov.my Malaysia External Trade Development Corporation
JINBAOMEN (M)
SDN BHD
LEADING INTERNATIONAL e-MARKETPLACES THROUGH
eTRADE B2C
B2B

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www.matrade.gov.my Malaysia External Trade Development Corporation
eTRADE ACTIVITIES
AWARENESS
Knowledge
sharing via
eTRADE outreach
programmes
ASSISTANCE
Special eTRADE
package for listing
in e-marketplaces
MONITORING
Feedback on
outcome from
participating
companies
ONBOARDING &
TRAINING
Activate SME on
e-commerce
platform

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www.matrade.gov.my Malaysia External Trade Development Corporation
FREE PARTICIPATION IN
e-COMMERCE / eTRADE
SEMINARS & WORKSHOPS
FREE ACCESS TO MARKET
INTELLIGENCE (myExport Apps)
CONNECT WITH e-MARKETPLACE
& e-COMMERCE ENABLERS
ENJOY FINANCIAL INCENTIVE*
(FOR SMEs) / SPECIAL RATES
* Subject to availability of fund
BENEFITS OF eTRADE TO MALAYSIAN COMPANIES

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www.matrade.gov.my Malaysia External Trade Development Corporation
CURRENT ELIGIBILITY CRITERIA FOR eTRADE FINANCIAL INCENTIVE
(will be revised from time to time)
Small and Medium
Enterprises (SMEs)
At least 60%
Malaysian Equity
Exporting ‘Made in
Malaysia’ Products
and/or Services
Incorporated under
the Companies
Act 1965
/ Registration of
Business 1956*/
Cooperative Act 1993
1 2
3
4
Annual sales
turnover NOT
exceeding RM50m
Full time
employees NOT
exceeding 200
Annual sales
turnover NOT
exceeding RM20m
Full time
employees NOT
exceeding 75
OR
MANUFACTURING
(including agro-
based)
TRADING & SERVICES
(excluding real estate, tourism,
financial & insurance industry)
OR

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www.matrade.gov.my Malaysia External Trade Development Corporation
eTRADE ACCELERATOR
A special incentive package under
eTRADE Programme to hasten the
adoption of Cross-Border eCommerce
through the Business-to-Consumers
(B2C) e-marketplaces by providing
financial incentive, rewards and trainings.

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www.matrade.gov.my Malaysia External Trade Development Corporation
eTRADE ACCELERATOR SPECIAL INCENTIVE PACKAGE*
(VALID FROM 1 SEPT 2016 – 31 DEC. 2016)
+ +RM2,500 RM5,000
1st
RM15,000
eTRADE Basic
Incentive for
approved
companies
RM5,000 upon reaching
RM20,000 sales from
1 Sep-Dec 2016 for
First 50 companies
Cash reward from MDEC
for the Top 3
companies with the
highest sales
exceeding RM20,000
from 1 Sep-Dec 2016
2nd
RM10,000
3rd
RM5,000
* T&C Applies

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www.matrade.gov.my Malaysia External Trade Development Corporation
2. PEOPLE & GLOBAL
SDN BHD
Personal care
products
5. TYZO SDN BHD
6. KIT HIN CO SDN BHD
3. LAKU INDUSTRY SDN BHD
Building and
construction
machineries
1. TG POWER WRAP
SDN BHD
Plastic and
packaging products
4. MBM DAGANG
SDN BHD
Uniforms and garments
Herbal and
traditional
products
Coconut and
palm sugar
eTRADE ACHIEVEMENT AWARD 2015

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TO EXPORT
IS NOW
www.matrade.gov.my Malaysia External Trade Development Corporation
CROSS-BORDER e-COMMERCE CONFERENCE (18 JANUARY 2016)

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IS NOW
www.matrade.gov.my Malaysia External Trade Development Corporation
Briefing @ State level TradeTalk@MATRADE HQ
One-to-One Consultation Joint Awareness Programme with
e-Marketplaces
AWARENESS & OUTREACH PROGRAMME

20. THE TIME
TO EXPORT
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www.matrade.gov.my Malaysia External Trade Development Corporation
FOR MALAYSIA COMPANIES REGISTERED WITH MATRADE
Increase your business opportunities through myExport mobile Apps

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TO EXPORT
IS NOW
www.matrade.gov.my Malaysia External Trade Development Corporation
TO REGISTER FOR eTRADE
Website:www.matrade.gov.my/en/etrade
Email: etrade@matrade.gov.my