2. Questionnaires
Advantages of using self administered questionnaire:
A self administered questionnaire is less expensive per respondent than an
interview.
A questionnaire require less time and less skills for data-gathering and processing.
External influence is avoided. Respondents have time to think before answering
because they are not under pressure to give an answer immediately.
3. Disadvantages of a self- administered questionnaire:
The per respondent cost of self-administered questionnaires may be
low, but return rate is also generally low, usually less than 50%.
Many respondents do not return accomplished questionnaire.
Respondents included in the sample may not be representative of the
being studied.
No one will answer or clarify questions that may arise.
Questionnaires cannot be used on illiterate respondents.
4. Interviews
Advantages of Face to face Interview:
The interviewer can observe the body language of the respondent.
The interviewer can probe for clarification of ambiguous responses. Interview is
effective for semiliterate or illiterate respondents.
The expected response rate in an interview is high.
5. Disadvantages of Face to Face Interview:
The cost in terms of money, time, and personnel per respondent is high,
because of travel cost.
Skilled interviewer is required. Training is needed for those who lack experience
and/ or those who are not yet skilled in conducting interviews.
Even skilled interviewers require briefing on features/aspects of data collection
peculiar to a particular project.