A presentation chronicling the development of the final product across all areas of production, such as the creation of the magazine cover.

1. Production Reflection
David Lee

2. Process – Journal Entry 1: Wednesday
29th January
• Today, in light of a lack of original images which I intend to take tomorrow
in a pre-organised trip to the Yorkshire Sculpture Park, I have instead
created a placeholder front cover on Photoshop using a pre-existing image
showcasing a Giuseppe Penone sculpture, who is known by sculpting
connoisseurs for his work with trees, on display at the sculpture park
mentioned above on a spectacular summer day with subtle undertones of
autumn evident. The title of the sculpture is “Vene di Pietra Tra I Rami”
which, when translated into English, roughly means ”Stone Veins Between
the Branches.”
• Additionally, to preserve the illusion of this cover being part of a
professionally-made magazine, I have also included a few additional
elements many readers would expect to find in a magazine, such as a
barcode (which may or may not appear), a date line detailing when the
issue will be or has been published, two sub-images, issue number and, of
course, the masthead.
• While the Stone Veins sculpture is not an exhibition that would capture
my attention initially or would even think to use for the front cover of a
magazine about sculpting, I feel that having a singular exhibition at the
heart of the image (without being applied directly into the centre, a
technique known commonly as the Rule of Thirds) instantly captures the
viewer’s attention, despite the presence of a blue sky and colour-changing
trees looming prominently in the background and I will strive to return to
this practice when development of my finished product begins. Having
learned from a similar project how to alter my chosen sub-images before
transferring them into my Photoshop documents, namely by going on to
the Picture Format option in PowerPoint and choosing my desired frame, I
was instantly able to take those skills and apply them directly to this
project as required.

3. Process – Journal Entry 2: Thursday
30th January
• In spite of the grim weather conditions placed before me today, with a
camera breakdown only helping to add insult to injury, I was ultimately
able to find a way to capture the images I wanted in the highest
picture quality possible with the help of a friend, whose identity will
remain completely anonymous, who ultimately gave me permission to
use the camera on their phone as a substitute. This ultimately proved
to be beneficial in the long run, as it gave me the opportunity I needed
to capture the various exhibitions on display both inside and out.
• As the main majority of the sculptures were on display outside, with
the exception of one (pictured at top left), namely the Holly Hendry
exhibition, I focused my efforts on taking pictures in areas both
outside and around the main building. Many of these include
exhibitions by artist such as Damian Hirst, Henry Moore, Ai Weiwei,
Niki Saint de Phalle, Sophie Ryder and Barbara Hepworth who,
unknown to those unfamiliar with her work, was an incredibly strong
advocate for the creation of an open air sculpture park. The names of
said exhibitions are: The Dump Is Full of Images, Charity, The Hat
Makes the Man, Reclining Figure, Three Figures, Buddha, Circle of
Animals/Zodiac Heads, Family and finally Squares with Two Circles.
• While I will ultimately be unable to use all of these pictures in the
creation of my double-page spread, spectacular though they are, I feel
that each represents a common rule I strive to follow: To ensure that
the exhibition remains at the heart of the image while simultaneously
avoiding placing it directly at the centre. (see previous slide for
reference of picture term). Additionally, as mentioned above, despite
the unavoidably grumbly weather inherent today, I feel that the
colours of the sculptures were somehow able to standout prominently.
I have already received a batch of emails from my anonymous friend
of the pictures that I have already picked out for potential use for my
cover and double-page spread, which I already look forward to finally
putting together.

4. Process – Journal Entry 3: Monday 3rd
February Part 1• Having successfully captured the images I sought on Thursday and using the most recently updated version of
Adobe Photoshop, I have today created the final version of my magazine cover, displaying a Barbara Hepworth
sculpture as the primary subject of the image as had always been my original intention. In this particular case, the
Hepworth sculpture situated at the very heart of the image is named “Square with Two Circles.”
• As with the placeholder image of Giuseppe Penone’s Stone Veins Between Branches, I have once again deliberately
included several magazine conventions to put the viewer at ease, including one that had been unknowingly
omitted. Said elements that are retained and/or reinstated are as follows:
• Price tag – While it is not always attached to the front cover of any magazine and can be difficult to read in some
cases, the price tag allows the product’s purchaser to identify the cost, which can often differ based on the
currency rate of where they live and in some cases, though this is to a lesser extent, can depend on what they can
afford in the way of money.
• Masthead – The masthead of the magazine is always positioned at the very top of the magazine along with the
issue number and dateline. When published, the masthead (or, in layman’s terms, the magazine title) helps not
only to clearly define the magazine’s genre which, in this case, is sculpting, but also to allow the purchaser to make
a choice on whether to not purchase the magazine. All of this is entirely dependent on their interests.
• Sub-images – In addition to the magazine’s front cover, which gives the viewer a taste (or preview to use layman’s
terms once again), sub-images fulfil a similar purpose as a means to advertise further content within pages
between or after the double-page spread (which can sometimes act as a main feature article, thereby fulfilling a
dual purpose). With this particular case, I have used pictures of both Niki de Saint Phalle’s Budda sculpture along
with Ai Weiwei’s Zodiac Animals to entice the audience into reading a retrospective about the impact the late
French artist’s work has left behind as well as the legal battles Ai Weiwei faced in China while simultaneously
developing his work.
• Barcode – Like the price tag, the barcode does not always appear on the magazine’s front cover, but it is often
commonplace to attach it to said part of magazine. In rare cases, it may or may not be printed at the back of the
magazine. Either way, the presence of an element such as a barcode as important as it allows the retail store
placing it on display to do so as a means of ensuring it is not stolen, thereby preventing any potential transgression
against the publisher.
• Date line – The date line, along with the other elements used to create a magazine, is particularly important to the
publication of a magazine as they help to inform the magazine’s purchaser when the current issue being advertised
was published and, based on the magazine’s regular rotation, how long it is expected to remain in circulation i.e. if
the magazine is monthly, then the current issue’s circulation will be set to expire in less than that time before the
upcoming issue is published.
• Issue number – While it does not play as much of a major role as the other magazine conventions mentioned
above, the issue number of a magazine still carries major importance in the development of a magazine, as it
clearly displays how many issues have been released, including the one currently in circulation, since initial
publication.
• While some aspects of the magazine are somewhat hard to read due to the brightness of some of the colours they
have been written and the colour of the sky in the picture’s background, namely aqua blue, dull grey and so on, I
am otherwise happy with how the quality of the image(s) have turned out as well as the diversity of fonts used to
create the final cover, something that was sorely lacking in my previous iteration of this project.

5. Process – Journal Entry 4: Monday 3rd
February Part 2
• Although I had previously familiarised myself with the
Adobe InDesign software thanks to the Lorem Ipsum
generator being integrated into my experimental double-
page spread, I felt a refreshment course on how to use the
software was ultimately needed as a means of helping me
to create the article I wanted.
• To this end, I decided to create a fresh, blank InDesign
production document using similar settings to the one
used to create the fake Nature Reserve weekly article as
follows: Setting up the document in an A4 portrait format,
using millimetres as measurements to determine the
width and height of the document’s pages (210x297mm)
and finally creating three pages to allow a sense of
freedom in creating the double-page spread. One page
would appear at the top, which would serve as the
“cover” while two would appear at the bottom, which will
be used to create the main double-page spread, thereby
giving the appearance of a “true” magazine.
• While I am unable to formulate an opinion as yet on the
article, due to having taken a screenshot of a blank
document, I look forward to reviewing the finished article
once it is finally completed, along with pictures helping to
fill out gaps in the text where needed. This journal entry is
the first in a two part review showing the Barbara
Hepworth article before being created and after its
creation, respectively.

6. Process – Journal Entry 5 – Wednesday
5th February
• With the magazine’s front cover successfully completed
on Adobe Photoshop, the only aspect of this project left
to complete was an article based on the magazine’s
chosen subject which, in this particular case, took the
form of an article about Barbara Hepworth and her work
has influenced aspiring sculptors and other artists in the
world today. To aid me in the creation of this article, I put
together a rough draft of what I wanted to say on
Microsoft Word. This development process proved
particularly beneficial, as it gave me the opportunity to
fully map out what I wanted to say in the article as well as
to review certain elements and determine what to keep
and what to lose in the finished article.
• Relying on my previous experience in setting up a double-
page spread in Adobe InDesign to create an article, I
immediately set up a group of three columns to allow
plenty of space as possible for writing. Once I had finished
writing the article, however, and began to incorporate
pictures of Barbara Hepworth’s work into the finished
product, I did not