This slideshow was made together with an essay aimed at studying how Arabs were often represented in MEDIA using the TV Drama 24 was a case study.

1. A case of hidden ideologies.
by David Kwewum
24

2. • Jack
Bauer,
Director
of
Field
Ops
for
the
Counter-­‐Terrorist
Unit
of
Los
Angeles,
races
against
the
clock
to
subvert
terrorist
plots
and
save
his
naAon
from
ulAmate
disaster.
• Creators : Joel Surnow, Robert Cochran
• Main stars : Keifer Sutherland, Mary Lynn Rajskub, Carlos Bernard.
• Genre : Action, Mystery, Drama
• IMDb Rating : 8.5
• Running Dates : 2001 – 2010, and 2014
About 24

3. Aims and Objectives
• Finding how Arabs are often represented in MEDIA
• Ideologies backing such representation
• Producers view on 24
• 24 and our World

4. Ideologies
• M. Baker and J. Petty (2001:25) support the claim that certain
things are broadly termed ideological but have created
certain effects on the people involved in relation to its
potential influence.
• Orientalism
• Feminism
• Masculinity
• Economy
• Government

5. Orientalism
• E.W.Said (2003: 23) explains that the stereotyping of the Middle East as matters that draw attention to
the public because of the role played by its Western conception, cultural discourse, and treatment.
• According to D. Buckingham (1996:310), stereotyping has created an oversimplification of ethnicity
and race which has created a complex relationship between the majority and minority members of a
society.

6. Representation / Stereotyping .
• Are Arabs only terrorists ?

7. Masculinity and Feminism
• Feminism is constructed as an overwhelming presence to itself of the female body .
(Doanne, 1991, p.22)
• A similar focus on the pre-oedipal and on the mother as love object and potential source
of visual pleasure.( Gaylyn Studlar 1988)

8. Government & Economy
• . Murdock and Golding (1977: 17) support this claim by describing media organisations as puns who
are subject to the forces that control the production of their economy
• Elliot P. (1977) has been able to describe such media stereotyping as steps to maximizing audience
rating by commercial media organisations whose revenues are being controlled by institutions which
have been politically dominated or run by the State whose motives are driven by prevailing consensus
of the heart-land.

10. Producers view / 24 and our world.
• According to Sahlin (1983:32) TV producers are true analysts of the culture in which they live and work, for
which they represent various societal changes to create an audience.
• Fiske (T.C 2011) opposes this by describing T.V as a culture that processes the production and circulation of
various meanings of television work merely to create a social identity for people involved.
• Nigerian Terror. : http://www.vanguardngr.com/2013/06/boko-haram-catch-shekau-get-n1-1bn-us/

13. Bibliography
• Sahlins M (1976) Cultural and Practical reason. Chicago: University of Chicago Press
• Pam Cook(2007) The Cinema Book. British Film Institute. 21 Stephen St, London W1T 1LN
• Edward W. Said (2003) Orientalism . Penguin Group Ltd : London.
• John Fiske (2011) Television Culture. London; Methuen Penguin.
• Mc Robbie, A (1984) Dance and Social Fantasy in A. McRobbie and M.Naun (eds)(1984)
Gender and Generation, London: Macmillan
• Whatever it takes :
http://www.newyorker.com/reporting/2007/02/19/070219fa_fact_mayer?currentPage=all
• Nigerian Guardian News Extract:
http://www.vanguardngr.com/2013/06/boko-haram-catch-shekau-get-n1-1bn-us/

14. Any Questions ?

15. Thanks for listening !!