16m

1. Overview
Our market
What's needed
What we can deliver

2. '16m' ~ Implementation
Quick Summary
Principles of Relationship
Pilot (soft launch)
Next Activity

3. Our Markets
Early-stage businesses looking to scale rapid growth
Mature businesses needing to change gear
Local Authorities seeking greater self-sufficiency
Public organisations wanting to improve effectiveness and financials

4. What's Needed
Different strategies – that leverage the asset profile
Shift in management perspective & mindset
Practical tools & techniques – that up-skill
➔ Growth related resources – interim or licensed basis
➔ Producing results

5. Our Commercial Model
Business Re-engineering – re-invention
Provisioning services – insourcing resources, systems and skills
Licensing – equipping in-house and local resources
Funding and value realisation strategies

6. Services
Provisioning
David B Robson
& Partners
Business Re-engineering
Smartably
Sales & Marketing
Services
Archemys
Capital Partners
Investment Strategy
& Value Improvement
Resource & Systems
Partnerships
GreenRope
TicketSolve
SmartBridge
Sage
MirusGoResponse
PackSmart

7. 16m ~ enterprise club
Wholly owned trading co. of South Staffs Council
Partnered with and supported by Archemys
Value-added services ~ leveraging 'Property LLP'
Commercialise Council (soft) Assets
Generate Significant New Revenue for Council
Support Local Businesses
Improve Performance of Local Economy – by c. £16m
Exemplar Role – proactive image,

8. Pricing Example – TBC
Sales & Marketing + CRM Services
Set-up £50
Monthly service charge £99 - £149 (subject to d.base size)
£1.49 – 10% transaction (customer/prospect touch, update, sale etc.

9. Pilot (soft launch)
12th
February
Focus on researched needs
Sales & Marketing
Business Development
16m enterprise club
Founder members – 10/20
One-time offer

10. Client
Client Boarding
Set-up & Implementation
SS Council
Contact Centre
Business Support
Sales & Marketing
Systems
Virtual Operators
Smartably [SS Council]
Interns
via college programme
Boardrooms
Sales & Bus. Development
Growth & Acceleration
Archemys
Application / System Fulfilment
Archemys

11. 16m Pricing Strategies
Subscription Based Business Model
Low set-up threshold (freemium)
No long term commitment – plug & play
£oo's / month service charges
% of activity / performance
Near break even for pilot members?

12. Sales & Marketing + CRM Services

13. Cust. Relationship Mgmt. – CRM
CRM Mobile App
Marketing Automation
Email Marketing
Social Channel Marketing
Social Collaboration
SMS Marketing
Surveys
Lead Capture
Lead Scoring
Advanced Marketing Tools
E.commerce
Calendar Booking
Website & Analytics
Predictive Analytics
Tracking & Stats
Project Management
Event Management
Ticketing
Sales & Marketing + CRM Services
'Front Office' 'Back Office'

14. Soft Launch – offer package (TBA)
Sales & Marketing Boardroom
Smartably Sales & Marketing – Online Package
- from Leads to Orders
Upgrade:
Growth & Acceleration Boardroom
Smartably Sales & Marketing – Bureau
£119/month
£179/month

15. Partnering Principles ~ “sharing in success”
Low Investment Threshold
Role & Compensation as Service Providers
+
Council ~ via majority % of distributable profits [80%]
Archemys IP Royalty ~ via minority % of distributable profits [20%]

16. Next Activity
Document key principles of partnering agreement
model for other projects
Visit 19/20th
? – DBR : Michael Ehlert
Jas Bhogal : Balvinder Heran : Imre/Niki/Penny
Finalise 'Founder' members offer package – soft launch
Marketing messages for soft launch