Income Generation Report

1. Income Generation
Two Major Anchor Initiatives
Weymouth Harbour Destination & Development
Retail Services ~ Integration with Parking Improvement

2. Weymouth as Destination
Activities & Events
- incl. entertainment,health & lifestyle, corporate
Retail Hospitality
Accommodation & Travel
- incl. digital parking permit
Infrastructural Upgrade

3. “The Ticket is the Hook to the Customer Relationship”
Retail Loyalty & Rewards
Citizens' Wallet
Eat & Shop
Entertainment & Travel Packages
Remote Trading ~ Vehicle Related

4. Provisional Targets
Year Activities & Events Retail Services
1 £ 450,000 £ 85,000
2 £ 975,000 £160,000
3 £1,650,000 £325,000
4 £3,100,000 £440,000
5 £5,250,000 £535,000
EBITDA c. £1,041,000

5. Digital Support
apps
video channel
e.books & downloads
tickets & vouchers
Retail Consumer Services
Retail Merchant Services
e.commerce
loyalty / rewards / vouchers
Venue services
Product Groups
examples
Activities & Events
Fairs, Festivals, Entertainment
Conference & Exhibitions
Hospitality & Venues
Accommodation & Travel
Beyond Authority Boundaries
Parking Integration
Loyalty & Rewards
Vouchers & Offers
Visitor Packages

6. Challenges
● No Comparable Experience
● Other Demands
● Perspective (limiting)
● Internal Market ~ Management : Members
● Resources
● Financial

7. Key Success Factors
● Momentum
● Single Minded Purpose
● Data Marketing & Analytics
● Partnering / Provisioning
● Product Marketing
● Dedicated Transaction Processing
low cost systems platforms

8. Data Marketing

9. Resourcing
Channel & Affiliates
- client base & market access
Archemys Support
- systems : skills : finance : opportunities
Revenue-Driven Key Recruitment

10. Pilot*
Early
Revenue
Wins
Test
Customer
Offers
Test
Systems &
Processes
Member &
Snr. Team
Confidence
Gather Data
Validate
Figures
Assess Options:
Business Model &
Vehicle Structure
Prior to Long-Term Commitment
* approx. 3 months

11. Decisions in
Principle
Partner
Provisioning
Models
Pilot
Scope
Product / Services
Priorities
Break-Down
Targets
Resourcing
Allocation
Sales Channel
& Affiliates Offer
Sweat Existing
Activities
Sales & Affiliate
Mktg Automation
Channel Launch
& Actions
Soft
Launch
Affiliate
Product Sourcing
Month
1
2
3

12. Next Actions
Decision in Principle ~ to maintain progress
Sales & Marketing Plan ~ incl. provisional targets
Assess Options on Structure & Resource Provisioning
Products / Packages Sourcing ~ internal : external
Pilot Scoping
Systems ~ Trial Implementation
Soft Launch