S & M Highlights

1. “Medina Health & Leisure”
Sales & Marketing Highlights
● Extended Product Offer
● Provisional Turnover Targets
● Core Strategies
● Challenges
● Key Success Factors
● Resourcing
● Funding

2. Digital
apps : programmes : monitoring
video channel
e.books & downloads
tickets & vouchers
Merchandise
apparel
health & nutrition
cosmetics
equipment & technology
Retail Services
e.commerce
loyalty / rewards / vouchers
venues
Product Groups
some examples
Activities & Events
current LC : current ET
'Rejuvenate Breaks'
entertainment & venues
accommodation & travel
Mainland 'Franchise' Opportunities

3. Provisional Turnover Targets
activities & events : merchandise : retail services : digital
Year 1 £1.6 m 85% 6% 5% 4%
Year 2 £2.4 m 76% 11% 8% 5%
Year 3 £3.85m 70% 14% 10% 6%
Year 4 £4.7 m 67% 14% 12% 7%
Year 5 £5.85m 67% 15% 12% 6%
EBITDA £1.25m?
the above will be reviewed through Pilot – see later

4. Core Strategies
1) Direct Sales Processes Supported by
Integrated Systems Platform
2) Emphasis on Data Marketing
3) Comprehensive Product Portfolio
In-house : Channel Partners : Affiliate
4) Visitor Markets - & Beyond
5) Partner Channel Selling

5. Challenges
● No Comparable Experience
● Perspective (limiting)
● Internal Market ~ Management : Members
● Other Demands
● Resources
● Financial

6. Key Success Factors
● Momentum
● Single Minded Purpose
● Partnering / Provisioning
● Product Marketing
● Scalable
● Incremental Growth
- national : international

7. Resourcing
Channel & Affiliates
- client base & market access
Archemys Support
- systems : skills : finance : opportunities
Revenue-Driven Key Recruitment

8. Decisions in
Principle
Partner
Provisioning
Models
Pilot
Scope
Product / Services
Priorities
Break-Down
Targets
Resourcing
Allocation
Sales Channel
& Affiliates Offer
Sweat Leisure
Centres
Sales & Affiliate
Mktg Automation
Channel Launch
& Actions
Soft
Launch
Affiliate
Product Sourcing
Month
1
2
3

9. Pilot*
Early
Revenue
Wins
Test
Customer
Offers
Test
Systems &
Processes
Member &
Snr. Team
Confidence
Gather Data
Validate
Figures
Assess Options:
Business Model &
Vehicle Structure
Prior to Long-Term Commitment
* approx. 3 months

10. SportsCo
JV with Octagon
Motorsport Focus
Monetising
- Venues & Cust. Relationship
Enhanced Product Set
- merch. track days : training
- membership : rewards
Direct Marketing
- online : venue cross-over
£0 >> £45K/month new revenues
Trinity St.
Re-engineered Investment
Monetising Cust. Relationship
Ticket, Tee-Shirt & Track
- affiliate products
Club Membership
Channel Marketing
– Media & Labels
Insolvent Co >> £10m to PE

11. Funding Potential
Asset Based Investment
– improving quality of facilities & infrastructure
Equity Investment
- accelerating early gains
Acquisitions
- leveraging early gains