1. T E C H N I C A L S K I L L S / / P r o f i c i e n t i n :
E D U C AT I O N / /
Pratt Institute
Brooklyn, NY B.S. Fine Arts 2006 – 2009
Hong Kong International School
Hong Kong, SAR Diploma - AP Art 2001 – 2003
American Community School
Hillingdon, England Diploma 1998 – 2001
S U M M A R Y O F Q U A L I F I C AT I O N S / /
Professional Art Director/Graphic Designer with proven experience creating successful marketing and publicity campaigns
from the ground up, on both national and international levels. Proficient at consistently delivering novel ideas in the form
of compelling visuals and pragmatic strategies for obtaining clients’ desired results. Comfortable designing in a variety of
formats, including web, mobile, digital, print, apparel, promotional materials/souvenirs, and more.
P R O F E S S I O N A L E X P E R I E N C E / /
Life Vest Inside December 2012 – Present
Art Director
New York, NY
Art Director in charge of producing and directing all visual, artistic and graphic design related to the organization,
including but not limited to branding (in the form of logos, color palettes, and expert typography) and promotion
(especially social media marketing graphics). I am also responsible for conceiving of and executing all art and design based
initiatives related to the organization’s official website, which exceeds over 1,000 unique hits every day.
During my time as Art Director at Life Vest Inside I have overseen several national and international projects, as well as
maintained and evolved brand identity. My responsibilities have included several cross-platform ad campaigns, three lu-
crative fundraising efforts, and the extremely successful Dance for Kindness event. This annual rally of the organization’s
supporters takes place worldwide, and in its most recent year attracted over 10,000 participants from 80 cities and 32
countries in a campaign that lasted just four months.
Other responsibilities include:
• Working side-by-side with CEO to ensure that creative direction is in line with the organization’s goals
• Coordinating with Web Developers (Desktop & Mobile), fellow Graphic Designers, Product Vendors, and Printers to
ensure quality control and punctuality of deliverables
Charles Preston
Art Director // Graphic Designer
404.368.0558
cp@charlesprestondesign.com
charlesprestondesign.com
linkedin.com/in/charlesgpreston
M A C + P C
P L AT F O R M S
A D O B E C R E AT I V E
C L O U D 2 0 1 5
G O O G L E D R I V E
A P P L I C AT I O N S
M I C R O S O F T
O F F I C E
K E Y N O T E E M A I L
M A R K E T I N G
Ps Ai Id Mu

2. • Establishing Social Media Strategies Guidebook for incoming staff
• Designing & maintaining sponsorship decks for both the organization as well as all its initiatives, campaigns,
fundraisers, and events
FUNDRAISING CAMPAIGNS: Responsible for development, design, and production of all graphic artwork used to
promote and raise awareness of fundraising efforts at non-profit organization Life Vest Inside
New York Public Library May 2012 – October 2012
Book Conservator (Contractor)
New York, NY
• Examined books in danger of deterioration to determine materials and methods of manufacture, as well as causes
and extent of existing damage
• Administered treatment (including preventive measures) to stabilize or reverse deterioration of books
• Documented condition of books before, during, and after treatment
• Implemented passive measures to help enable the safe exhibition and travel of sensitive materials
Guitar Center February 2009 – May 2012
Visual Merchandiser
Brooklyn, NY
• Arranged captivating displays designed to attract customers into the store, both reinforcing the brand’s image and
advertising seasonal sales or other current promotions
• Manipulated light, color, space, and layout to create point of sale displays and harmonious floor plans to keep
customers engaged
• Reported directly to corporate head of design at Guitar Center to ensure apprpriate levels of brand consistency
throughout the store
S K I L L S S U M M A R Y / /
• Overseeing multiple projects simultaneously to ensure quality control and punctuality of delivery as head of Art
Direction & Graphic Design
• Establishing a cogent brand indentity/maintaining brand consistency; managing the continuous evolution of brands
over time
• Coordinating with web/UX designers and video production teams to bring designs and concepts to life
• Consummate understanding of typography and the fundamental role it plays in producing superior design
• Arranging striking layouts focused on intuitive functionality for both web & mobile applications
• Creating imaginative yet practical vector graphics (logos, icons, infographics, and character designs)
• Designing compelling graphics for handbooks, decks, press kits, promotional packaging, t-shirts and all other brand
assets & promotional goods
*
References available upon request
JUN NOV
From
JAN
2014 2015From
AUG NOV JAN
2013 2013 2014 2015
JAN
From
FEB
2015 2015
$
77,085
we raised
$
27,500
we raised
$
10,000
we raised