Do you know what content will perform the best for your company? Then you need to check this presentation to learn what content type, length, and a number of images you need to compose the top-performing content in your niche.

1. How to Create Top-Performing
Content for Your Niche
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2. 34% of B2B and 42% of B2C
marketers plan to increase their
content marketing budgets in 2022.
Moreover, companies that blog are
13x more likely to get higher ROI.
That leads us to the conclusion that
you need to create and improve
content for your business. Yet, to
achieve great results, you need to
know how to master top-
performing content for your niche.

3. Top traffic sources for blogs in different niches
Technically develop your blog,
Promote your blog,
Make your blog visible online, etc.
68% of online experiences begin with a
search engine. That's why the majority of
companies invest in SEO.
As most traffic comes from organic
search results, you need to develop a
great blog, while keeping lots of things in
mind.
For instance, think about how to:
1 2 3 4 5 6 7 8 9
100%
75%
50%
25%
0%
1 - Distance learning
2 -Internet & telecom
3 - Travel
4 - Banking
5 - Legal
6 - Advertising & marketing
7 - Real estate
8 - Beauty
9 - Insurance
Search traffic

4. SEO copywriting
for more organic
traffic
SEO drives 1000%+ more traffic than
other channels.
So, it’s a smart thing to use the best SEO
copywriting practices when creating your
content:
1. Optimize keywords.
2. Get creative with a title tag.
3. Mind meta descriptions.
4. Don't forget about headers.
5. Concentrate on content quality.
6. Use visual content.
7. Employ internal links.

5. What is the best
article type for
your niche?
Articles with titles including the words
"list," "how-to," and a question tend to
perform better. Yet, once again, some can
show stronger results in a specific niche.
Yet, you need to keep different things in
mind when creating a blog post. This
way, you have to consider content quality
and length, work on an engaging
headline, and, last but not least, know
your audience perfectly.
Distance
learning
Internet &
telecom
Travel
List 22.2%
Question 8.6%
How to 13.8%
List 14.3%
Question 18.4%
How to 19.2%
List 28.7%
Question 7.3%
How to 3.6%
Banking Legal Advertising
& marketing
List 14.6%
Question 21.8%
How to 12.3%
List 12.6%
Question 21.6%
How to 9.0%
List 36.9%
Question 6.2%
How to 18.9%
Real estate Beauty Insurance
List 24.6%
Question 12.1%
How to 9.6%
List 22.2%
Question 14.9%
How to 15.7%
List 15.8%
Question 21.2%
How to 9.8%

6. 50% more articles open get
companies that use numbers in titles,
20% higher CTR gets companies that
use odd numbers in titles ("15 Best…"),
Utilize "rationale" titles - "rationales"
can offer strategies, tested
approaches, or tips (for instance, "15
Reasons to Run an Online Store"),
Keep the main keyword close or at the
beginning.
80% of online readers check the
headline. So, keep in mind some helpful
tips for catchy headlines:
How to optimize a
headline for your
article

7. What word count
is optimal for
your niche?
Nowadays, the average content length is 1,447
words. Yet, the best-performing word count for
various niches will be different.
Sometimes the gap between the biggest and lowest
number of word of highest performing content among
different industries amount to 961 words!
Advertising & marketing
Distance learning
Travel
Real estate
Legal
Banking
Internet & telecom
Beauty
Insurance
1,845
1,324
1,104
1,064
989
977
895
884
891

8. How to define the
best article length for
your company
The data from the previous slide can be a
starting point so that you can work out the
best-fitting length for your blog posts.
Also, you can spy on your competitors'
content. Check some of the most trusted
and popular blogs in your niche.
And don't forget about common sense. If
you need 1,000 words to create a well-
written, relevant, and helpful article - let it
be so.

9. What number
of images do
you need?
70% of businesses invest in
content marketing, which
includes visual marketing
strategies. That shows visuals
are essential for modern-day
blogs.
Of course, it's clear that some
industries require more visual
elements than others. Pictures
are able to support the text and
extent their meaningfulness.
Travel
Beauty
Internet & telecom
Advertising & marketing
Real estate
Distance learning
Banking
Legal
Insurance
5
3
2
2
2
1
1
1
1

10. Benefits of visuals for your
blog
After all, there are thirteen really
important reasons to use visuals
in your articles:
1. More appealing posts
2. Clearer structuring.
3. Better ranking on SERP.
4. Visually longer posts.
5. Explanation of complex
information.
6. Wider exposure on social
media.
7. Another way to stand out.
8. Illustrations for your
statements.
9. A better way of storytelling.
10. The more professional look of
your content.
11. Image search engine traffic.
12. Better for user experience.
13. Longer time on page.

11. As you can see, search remains
the most important channel for
customer acquisition. This way,
your main goal is to rank high
on search engines.
It's vital to understand what
article types, word count, and
other features make your blog
posts top-performing.
*data provided is based on the "State Of Content Marketing 2022" by Semrush

12. Order top-performing
content from Adsy’s
copywriters to reach all
your goals.
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