Would you like to become a better writer? Then you'd like to check this presentation. We've collected 9 handy tips you can use and improve your writing.

1. 9 MAIN ELEMENTS
OF CONTENT
WRITING & HOW TO
MASTER THEM
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2. Did you know that 77% of Fortune 500
companies run a dedicated blog
(according to Demand Sage)?
Or that whopping 81% of
businesses find their blogs
“useful,” “important,” or “critical?”
That’s why we want to share what
elements can take your content
to the next level.

3. 1. BUYER PERSONA
You need to know who your
audience is. That will allow you to
create curated articles that support
your clients during their customer
journey.
Having a persona lets your content be
more precise, solve customers’ pain
points, offer solutions, and make
them more loyal.
Pro tip: Use “Make my persona” by
Hubspot to create your customer profile or
Nielsen Norman Group site as a source of
helpful insights, research, and data.

4. 2. CONTENT STRATEGY
You need to have a clearly established
content strategy.
Unfortunately, even now, not all companies
have a documented strategy. We
recommend documenting your steps.
It will help you to have everything under
your elbow, track what topics you already
have, and make future analysis easier.
Pro tip: Check adsy.com/content-marketing-
section or Content Marketing Institute to
learn more about mastering content marketing
strategy.

5. 3. WRITING FOR
THE WEB
Writing for the web has its own rules.
In fact, online content has unique
characteristics, including scannability,
readability, and engagement. That’s why
you need to understand how to structure
your articles, how to build sentences, and
so on.
Writing an engaging headline,
Minding the word count,
Using formulas,
Employing editing and visuals,
Adding call-to-action.
Your steps to successful online
writing can include:
Pro tip: Check How to Start
Writing a Blog Post to Capture
Readers' Minds on Adsy blog or
head to Semrush’s “Content” blog
section.

6. 4. SEO WRITING
Another feature that defines online content writing is its SEO
element. Everything that happens on the web starts from the
search engine.
That means you need to learn how to balance your content.
Create people-first content and cleverly integrate SEO pieces
into it.
Pro tip: Check Why Choose SEO
Writing Services (+ 7 Elements of
SEO Writing) on the Adsy blog to
learn more about modern SEO writing.

7. 5. STORYTELLING
55% of online users are more likely to
purchase the product in the future if they
love your brand's story,
44% of them will share your story, and
15% of users will purchase the goods
immediately.
As MarketSmiths reports,
So, content writing nowadays is very often
about creating stories. They help people to
relate to your company, share your journey,
be more human, all-in-all.
Pro tip: Check What Is Brand Storytelling
and Why Should You Use It? on the Adsy
blog or read the Contently blog to learn more
about storytelling.

8. 6. GRAMMAR AND
STYLE GUIDES
Even if you are an amazing writer who
engages and “wows” readers, grammar
can let you down. Well, if you misspell a
lot or don’t put any punctuation marks.
Pro tip: Do install the Grammarly plugin to
receive real-time edits to your texts. Refer to
the iconic The Chicago Manual of Style. It’ll
guide you through punctuation, spelling, terms,
and lots more.

9. 7. CONTENT
TOOLS AND
SOFTWARE
Even if you are an excellent writer, it’s
never odd to get a little bit of help. Gladly,
numerous content writing tools exist
nowadays.
They can help you with editing, content
ideation, grammar checking, and so
much more.
Pro tip: Check 15 AI-Based Tools for
Effective Content Marketing and Top 7 AI
Writing Tools to Try in 2023 on Adsy blog or
Hubspot blog.

10. 8. CONTENT
PROMOTION
Owned media,
Earned or shared media,
Paid media.
You have a variety of free and paid options
when it comes to content promotion.
Remember that there are three types of
content distribution:
Pro tip: If you are looking for more content
promotion tips and hacks, refer to Ahrefs or
Outbrain.

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9. CONTENT ANALYTICS
They will allow you to collect more data
about your customers, their journey,
interaction with your pages and content, etc.
Evaluate your content writing results. You
can start with free tools like GA4 (updated
Google Analytics) or all-in content marketing
tools like Semrush.
Pro tip: Refer to Google's knowledge base
itself. Also, the Kissmetrics blog is an
awesome source of useful information.

12. As you can see, creating worthy,
readable, and successful content
requires effort. Yet, everything
seems not so twisted if you have a
clear algorithm.
While content stays one of the
most important elements of any
site or online company, you can’t
scratch it. Use these tips to
improve your writing.

13. DO YOU NEED QUALITY CONTENT
FOR YOUR BLOG OR GUEST
POSTING?
https://adsy.com/article-writing-services
support@adsy.com
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Hire Adsy writers to create top-class articles for
any of your goals.
Reach us at