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Introduction to Wakhra
- 2. wa k h r a s ay s : Our goal is to make brands standout from the crowd by creating innovative and engaging content!
- 3. { who we are }
- 4. INNOVATION HONESTY QUALITY { who we are } We are a new age digital media agency that believes the future of digital media is the intersection of online and the real world. Through a commitment to Honesty, Innovation and Quality we believe that we will always deliver a memorable product to our clients.
- 5. { wakhra methodology }
- 6. DIGITAL STRATEGY GOALS establish attract engage
- 7. CREATE CONTENT TO MAXIMIZE WORD OF MOUTH sustainable positioning Source: WOMMA and AC Nielson Create Evangelists Create content to be champion 1 2 3 4 5 6 Identify channels to target Create Customer Engagement Create Brand Community 90% of people trust WOM 54% of sales occur through WOM! 9/10 WOM conversations happen offline
- 8. Elements of Virality why things catch on s t e p p s social currency Source: Contagious: Why things catch on by Jonah Berger stories to tell practical value public behavior emotional content trigger the idea
- 9. content is king Short Attention Span fresh & humorous content Content to be easily refreshed personalization differentiated positioning engagement with brand user generated content
- 10. YOU CAN’T SAY EVERYTHING AT ONCE the more informative your content is, the less viral it is. .02 .03 .04 .05 .06 .07 0 1 2 3 4 5 Total Views (m) persuasiveness ( % ) Source: Ad Virality and Ad Persuasiveness, Tucker (2011) Effect of video ad exposure lower c.i. upper c.i.
- 11. { our service s }
- 12. { our services } d igital marketing d igital o.o.h. a nimation arts e xperience design
- 13. Whether it is marketing through social media or Google AdWords, we make content/campaigns that customers want to click on and engage with. This approach results in a higher R.O.I. for our clients and for their brand equity to increase . keep calm it’s wakhra FACEBOOK LAN-210 SOCIAL NETWORK
- 14. By giving customers exciting new experiences such as Augmented Reality, Projection Mapping or Interactive Gaming, we give them an experience they want to share and generate word of mouth for your brand.
- 15. Whether it is creating a website or an instore shopping experience, by using design thinking and by truly understanding the core needs of the customers, we are able to craft memorable experiences for them.
- 16. navaan aaya hai sohneya? FRAN K EN STEIN Through animation, the only limitations are the limits of your imagination. Our animations have been featured in numerous film festivals and most recently were screened at Ted 2014 in Vancouver.
- 17. { our clients }
- 18. { our clients } m .c.b. lite b urger king k itchen cuisine p.t.c.l.
- 23. Success with Burger King 4 Through engaging content & a pin-point digital strategy executed to perfection, we made Burger King #1 Source: validated by Facebook.com
- 27. Success with mcb lite Our engaging content results in savings that are passed on to our clients!
- 28. thank you f o r d e t a i l s , c o n t a c t : i n f o @wa k h r a . p k A l l R i g h t s R e s e r v e d b y Wa k h r a S t u d i o s © 2 0 1 4