5. Rationale for the study:
•
•
•
•
Branding
Public Relations
Internal employee communications
Investors
6. • 36 percent have experienced positive
financial impact to the bottom line through
increased growth, profitability, and/or
increased funding.
• 18 percent have noted that story has moved
them closer to furthering specific
organizational goals.
• 17 percent have reported increased levels of
engagement between people and the
organization and/or higher levels of
teamwork.
