The document analyzes a perfume advertisement for Matthew Williamson perfume. It targets young women aged 14 to 30. The advertisement aims to make the perfume look affordable and desirable to many people by showing a pink-dressed woman surrounded by other attractive images in pink and blue colors. These colors and images are intended to attract the target audience. The advertisement also uses fonts, lighting, and a pink bottle to portray the perfume as posh, famous, and for women.

1. Written analysis
The product advertised is perfume the brand name
is Matthew Williamson This name has been chosen
for the product because Matthew Williamson is the
person who made the perfume. I think that this
name is successful because Matthew Williamson
sounds posh and it sound famous.
The target audience Is young from 14 to older to
about 30
The motive for people to buy this product is the
advert makes it look girly and to me it looks like it
won’t cost a lot so more people will buy it. Also
people will think that a lot of people will have it
because of the pictures
The main image is a woman in a pink dress outside
with her hair blowing backwards in the middle with
other little pictures around her. This has been
chosen because the target audience is women and
young girls. This would attract the target audience
because it got a lot of pal colours in like pink and
blue, the little pictures will be attractive to all
different types of people.
The pictures is a medium close up this has been
used because it make the picture look more like a
nature picture also because it makes it look more
femaining. Straight ahead this has been chosen
because it has more of an effect on people. The girl
in the middle has the most light on here so she
stands out.

2. The font is sort of clean and straight which shows
elegance and posh. It will attract the target
audience because it makes it look famous, posh
and expensive.
The main colours are pink and blues the blue in the
background makes the pink dress and the little
pictures stand out. Because there are a lot of little
pictures people be attracted to see all the different
things in the picture like bird which is white on a
blue background and the skull which has wing the
picture are all different but they are attractive to
most people.
The pink perform bottle stands out because it looks
like it’s a light as it is bright and pink. The bottle is
pink because the perfume is meant for women and
pink is used a lot for example the characters dress
is pink because it is aimed at women.
The logo is Matthew Williamson the creator of the
perfume and it is written on the perfume and the
bottom of the advert in neat straight writing it shored