This document contains a student's analysis of a newspaper advertisement for family vacations at Genting Highlands Resort World Hotel in Malaysia. The student identifies several persuasive techniques used in the advertisement, including an attractive family photo, credible endorsement of Genting's family-friendly activities, positively emotional images of smiling families, and an enticing room rate. Overall, the advertisement successfully utilizes multiple persuasion strategies to influence parents to book a family vacation at the resort over the holidays.

1. NAME: TEY THIEN HEE
STUDENT ID: 0318676
COURSE CODE: PSY30203
TITLE: FNBE SOCIAL PSYCHOLOGY JOURNAL 2

2. I’ve found this advertisement from the newspaper The Star which on
17December 2014. As Christmas is near and most of the students are having
their school holiday now, so definitely variety of advertisement can be spotted
on the newspaper such as Christmas sales or family vacation package to lighten
up people’s holidays. Basically these advertisements are called persuasive
advertisement. What is persuasion? Based on my opinion, persuasion is sort of
effort to change other’s attitude through the use of types of messages. It’s
common to be found in advertisement as it’s a strategy that attempt to influence
the people in a favor of purchasing a particular goods or services.
From the advertisement that I’ve chosen there’s a big title that clearly
stated about “ The Family Vacation ” in Genting and a lovely family photo where
placed behind the title. No doubt parents that has children will be the target of
this advertisement and will be more likely to get attracted by the big title. It is
also be in line with one of the successful persuasion which is attractive
communicators. People will strongly get attention by the family members at the
first glance because of the models’ nice physical appearance and their truly
smiles but also the background which shows the fascinating panorama view of
Genting Resort World Hotel. It literality persuade the readers in order to spend
their great time boding with their families members in Genting.
Secondly, the persuasive attempt in advertisement is more likely to be
effective when the communicators are credible. In other words, people that
receive your words or communication must believe in you. Just like Genting
Highland, it’s a nice getaway where people love to go because it provides a
variety of entertainments. From the advertisement, there’s listed four types of
activities that particularly offers for the family when they are having their time
in Genting. It ensure the family members will never get bored by experiencing all
the interesting activities such as Sesame Street Live Elmo Makes Music, Night At
The Musuem Magical Adventure Challenge, Behind The Scene Tour and Genting
Bowl. It strongly give a trust to the readers.
Besides, it’s crucial for a advertisement that generates message with
positive emotional content. As from the advertisement, you can see all of the
models are smiling. The kid that wearing Elmo attire is captured with the
jumping shoot with holding colorful balloons, a mother and a daughter are
holding plates with cupcakes. All of these have created a sense of happiness and
excitement that visitors will be experiencing at Genting.
Last but not least, at the bottom part there is a text which written “ Rooms
now available from only RM128 ”, it doesn’t directly shows the persuasion to
readers but it literally does. It persuades the readers to do booking the rooms at
Genting hotel by utilizing the valuable price. This advertisement has consisted of
all the successful persuasions and I do believe there will be a amount of parents
started to plan to spend their holidays with their beloved family members in
Genting Highland from now.