2. Style sheet
Fonts such as these are more attractive and fun than traditional boring and straight edge fonts.
They stand out for being unique as well. I plan to use these fonts on the label design of the
bottle and in the end of the advertisement where the company slogan will go.
3. Style sheet
I plan to use very bright and attractive colours such as these because I think that having an
extremely bright colour as the background and having a dark, black drink as the focus in the
foreground will highlight the drink more and create a bigger focus for the audience.
9. The advertisement starts with an opening shot of cherry MistyFizz front and centre
with a vanilla background. The camera zooms in slowly with a rhythmic thud every few
seconds with a shorter and shorter time between thuds. Every time a new thud
happens the camera zooms in 5% or so. When the camera is up close and the thuds
are rapid everything goes silent.
The screen goes black and the camera focuses onto the top of a bottle lid being
cracked open with a bottle opener in slow motion meanwhile a loud and clear sound
effect of a bottle lid being cracked open is heard. The camera changes to a shot of the
drink being poured into a tumbler glass, with a shot of the drink curling in the bottom
of the glass in slow motion.
The next shot then shows a cherries being tossed up in front of the greenscreen. As
the cherries fall the shot transitions into a shot of showing off the all the drinks lined
up surrounded by fresh cherries and fresh vanilla pods
Text slowly appears above the shot with the MistyFizz logo and the company slogan.
11. Software & Resources
Software needed Resources needed
Premiere pro Canon camera
photoshop lights
greenscreen
turntable
12. Contingency Planning
Potential Issue Solution
Absence from college Be able to work from home
Studio is booked before me Book days in advance
Can't think of a shot to shoot while
filming
Have shots pre-planned before going into the
studio.
13. Health and Safety
Potential Issue How will the issue be
avoided?
Tripping over wires Have cable management inside of the studio
Eye damage from the LED lights Avoid looking directly into the lights and only
have them turned on while filming.
Cut myself on glass bottles/ sharp metal bottle
lids
Step away from the scene of a bottle breaks for
whatever reason, bin the bottle cap as soon as
it is off.
14. Schedule
Week Plan of Action Resources Required
1 Production of the logo, company name and
slogan.
Photoshop, powerpoint
2 Creation of the label, piecing together the logo,
label design and slogan into a label.
Powerpoint
3 Gathering the sound effects that will be used in
the final advertisement.
Youtube, zapsplat, bensounds
4 Preparing and planning the storyboard of what
shots I'm going to be recording
powerpoint
5 Recording the production of the advertisement premiere
6 Recording the production of the advertisement premiere
7 Editing premiere
8 Evaluation powerpoint
Editor's Notes
Explore colours, fonts and image styles similar to what you want to produce. Discuss all three elements in relation to why you chose them and where you may use them in your project. Go over as many pages as you need to
Explore colours, fonts and image styles similar to what you want to produce. Discuss all three elements in relation to why you chose them and where you may use them in your project. Go over as many pages as you need to
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images
Mock up of a potential design using the colours and fonts established in your style sheet and sourced images
