This presentation introduces the concept of Lomography, some of the tools of the trade, and techniques for making great Lomographic pictures.

1. This presentation was prepared for attendees of Barcamp Auckland on Saturday 16th July, 2011. It’s not endorsed by Lomography. All photographs are property of Anthea Whittle, except product photographs which are sourced via lomography.com.

2. What to expect What is Lomography? The Ten Golden Rules Diana F+ and Diana Mini Photo Recipes Real live conversation!

4. The community and marketing of Lomography has great personality.

5. I’m a nerd – it’s easy to be overwhelmed with trying to master photography

6. The toys are awesome

9. Upload and tag photos, build your Lomohomealbums and Lomowalls

10. Earn Piggy Points for store credit

11. Read and write Tipsters

12. Enter Rumbles

13. Browse images by tag, camera, country, photographer, film

14. Buy cameras and accessories from the store – there’s always a deal on

17. Mystery

18. Anticipation

19. Surprise

20. Your other senses

21. More control, and lessOne moment captured with one image, which may look technically “bad”, but which will capture your memory with room for your own elaboration on the story.

22. Don’t think, Just shoot.

23. Rule 1 Take your camera EVERYWHERE

24. Rule 2 Use it any time DAY & NIGHT

25. Rule 3 Lomography is not an interference to your life, but PART OF IT

26. Rule 4 Try the shot from THE HIP

27. Rule 5 Approach the subjects of your Lomographic desire as CLOSE AS POSSIBLE

28. Rule 6 DON’T THINK

29. Rule 7 BE FAST

30. Rule 8 You don’t have to know beforehand what you CAPTURED ON FILM

31. Rule 9 AFTERWARDS EITHER

32. Rule 10 Don’t worry about ANY RULES

33. Meet Diana The original Diana was created in the 1960’s by the Great Wall Plastics Company in China. It was created for promotions, and cost about $1 to make each. It was a failure. In the early 1970’s, production ceased. Artists loved the images from Diana cameras, and hunted them out for their dreamy soft focus, sharp saturated colours, and unpredictable blurring and light leaks. The Lomographic Society International decided to recreate the Diana, and add some new features. The Diana F+ was released in 2007. The Diana F+

34. Clones The original Diana inspired other companies to produce “clones”. Clones usually had additional features, shapes and colours. Dianas were also produced for clients like the Readers Digest as giveaways and promo gear. Keeping with tradition, Lomography also produce clones for special events. There are clones for music artists, characters and designers. There was also a special release to raise funds for the Japan tsunami this year.

36. Or 72 images in Half Frame format

37. B setting for long exposures

38. Cable release

39. Multiple exposures

40. Flash compatible

41. Super light and compact

44. Instant back

45. 400iso instaxfilm

46. F+ Flash

47. Low light

48. Fisheye lens

51. 35mm Back

52. Square insert

53. 200 ISO Film

54. Double exposure

55. “Sunny” aperture

56. Bright, outdoor settingScanned on a flatbed scanner using the Digitaliza 35mm Film Scanning Mask to show Sprocket holes.

58. 200 ISO Film

59. Full square frame format

60. Long exposure

61. “Cloudy” aperture

62. Night time

63. F+ FlashFlash fires when the shutter is released to stop motion in the main scene. Holding the shutter open creates light trails in a night scene where there are lights ahead of the lens.

65. 200 ISO Film

66. Full square frame format

67. Double exposure

68. “Sunny” aperture

69. Bright day timeThe camera was held steady on railing. First exposure was made when the jumper was on the board. Second exposure in mid air. Creates a “ghost” of the areas that have changed in the image between exposures.

71. 200 ISO Film

72. Full square frame format

73. Double exposure

74. “Sunny” aperture

75. Clear day timeExposures were taken quite quickly in succession to coordinate the different horizon lines. First exposure: Solid shapes in upper half stay distinctive. Second exposure: sky upper half, solid shapes in bottom half.

76. ThanksBarcampers! @antheaw antheawhittle.com anthea.whittle@gmail.com Lomography.com/homes/antheaw