My presentation on sales & marketing alignment, metrics, and best practices

1. Nina Church -Adams
Act-On Software
CMO Leadership Summit
September 15-18
Renaissance Schaumburg, Chicago
Daniel Tautges
SVP Sales & Marketing
Component Control / Hearst Inc.

2. SVP Sales & Marketing
Component Control
@danieltautges
ABOUT ME
Sales & Marketing Alignment – Daniel Tautges 1

3. COMPONENT CONTROL
HEARST INC
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Example: Selling Catsup vs Software
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Example: “Let’s get the Eagles to our Customer Event”
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Example: “Let’s Market “Intelligence” With-out Any In the Product”
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A Lead Happens Before Quoting
Lead
Unqualified
MQL
Prospect
Suspect
SQL
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SQL
Needs
Analysis
Developed
Defined
Closed
Lost
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