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Why the Data Driven CMO is Winning - DOMO

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https://www.demandbase.com/webinar/virtual-marketing-innovation-summit-b2b/

Heather Zynczak CMO, Domo
Today’s CMO has an abundance of data at their disposal to help plan, execute and refine marketing programs that target key prospects. But what the best CMOs do with that data elevates them and their marketing teams ahead of the competition. Heather Zynczak, CMO of Domo, will walk you through how she gathers, visualizes and uses the data at her finger tips to calculate ROI in order to build a highly impactful and successful marketing strategy with her marketing team.

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Why the Data Driven CMO is Winning - DOMO

  1. 1. Why the Data-Driven CMO is Winning #B2BSummit April 29-30, 2015 | AT&T Park, San Francisco, CA Heather Zynczak Chief Marketing Officer, Domo @hzynczak
  2. 2. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 2
  3. 3. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 3 Start by Leveraging Your Best Data “Opinion against opinion, seniority wins. Opinion against data, data wins. Data against data, the best data wins.” Nick Fell, CMO SAB Miller (Domo Client) 3
  4. 4. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 4 3 I Am a Data Driven CMO Create a culture for data driven marketing and decision making for superior results
  5. 5. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 5 Data Enables Creative Freedom
  6. 6. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 6 Leveraging Data
  7. 7. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 7 Manage The Business
  8. 8. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 8 Focus on ROI and Optimize Spend
  9. 9. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 9 Increase Process Efficiencies
  10. 10. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 10 Develop a Data Driven Culture
  11. 11. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 11 Plan and Execute Individual Initiatives
  12. 12. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 12 Broadcast Wins
  13. 13. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 13 Data Driven Decisions Determine Destiny  Manage entire business  Focus on ROI  Optimize Spend  Increase Process Efficiencies  Develop a Data Driven Culture  Plan and Execute Initiatives  Broadcast Wins
  14. 14. ©2014 Copyright Demandbase, Inc. Demandbase Confidential. 14 Thank you

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