1. DANIEL J. ROEMER
35 Valley Ct /101 West Ivanhoe Pl Phone only in AZ: 480 786 9757 Durango, CO / Chandler, AZ
SUMMARY
Over 30 years of broad-based global experience as a market-oriented, innovative manager in service in the measurement
industry, project management and manufacturing. Field-proven successes in management, marketing, new product
development, sales, and safety. Outstanding morale builder maximizing team efforts. Extraordinarily adept at opening
doors at any level of client offices, excellent client relations with well-developed cross-cultural sensitivity. Computer
literate, superior perceptions of employee and client concerns consistently balanced against bottom line. Had stroke
12/26/2010 but survived. Got married 7/1/2011. Retired in 2013…..
PROFESSIONAL EXPERIENCE
HaulRite of Four Corners, Inc. dba HaulRite Trailers – Bloomfield, NM 2000-2013
Owner and President – Conceived, owned and started New Mexico’s largest Trailer Manufacturer. Exported and
shipped trailers to CO, NM, UT, WY, AZ, NE, MT, ID, CA, WA, OR, and Canada.
DOLLAR $ BAZAAR, INC. – Durango CO, and Farmington, NM 1996-2000
Owner and President – Conceived, started & ran two retail operations totaling 6,500 sq. ft. in the Dollar Industry
OZZIE ROOLZ, INC. – Durango, CO with offices in Las Vegas, NV 1995-1996
Vice President & Financial Manager - Conceived, started, & promoted wife’s singing career – produced 4 music
videos and 10 song CD – started and managed by phone TEENA ROEMER & the OZZIE ROOLZ Band while
staying home taking care of the children.
UNITED PIPELINE SYSTEMS USA, INC. - Durango, Colorado 1993-1995
A Subsidiary of Insituform Mid-America, Inc. - World-wide liner installers by the Tite Liner®
System.
Manager - Middle East - Responsible for high density polyethylene (HDPE) liner service for steel pipelines to the
regions probable clients, instigating and maintaining of client contacts, submission of bids, competition monitoring,
organizing logistics, managing, etc. Duties also included follow up as needed elsewhere.
• Introduced and sold HDPE service to client’s upper management in Saudi Arabia under extremely adverse economic
conditions two initial High Density Polyethylene Liner installation projects.
• Convinced Omani client to switch an 18 km pipeline project from another type of internal protection to High Density
Polyethylene.
SCHLUMBERGER LIMITED, Worldwide Operations 1977-1993
Multinational high technology Service Company with annual revenue exceeding $11 billion.
Dowell Schlumberger/Geco-Prakla/Schlumberger Wireline and Testing 1992-1993
Duties including training in United Kingdom, France, Africa, Alaska, EX-USSR, and Abu-Dhabi. Field support
(trouble shooter) for above companies, responsible for assisting management and setting up HSE programs.
• Identified risks and created programs in Ex-USSR and Abu Dhabi under extremely adverse conditions, resulting in
35% overall reduction of Health and Safety risks in under two months.
• Organized military relations and safe working conditions around very intense live tank artillery firing of United Arab
Emirates’ military training activities with no incidents.
SCHLUMBERGER WIRELINE AND TESTING
Product Manager - Resistivity and Logging While Drilling, Houston, TX 1990-1991
Direct responsibility for coordination among manufacturing, marketing, engineering, and field units. Supervised new
tool development, directed new field tests, and found solutions to problems with existing tools.
• Introduced new generation high technology - Array Induction Tool, after company’s previous attempt failed. Planed
and directed ambitious field test plan securing 32 field data sets in just over three months (5 months allowed). Was
one of the most efficient and successful field tests in company’s history.
• Managed “emergency” un-budgeted $150,000 retrieval rescue “fishing” operation, successfully recovering AIT
prototype from 4,000 foot well and saving Schlumberger’s $2M test facility. Flew personal Cessna-182 to
streamline operation, saving 10 days.
HQ Regional Manager - Health, Safety, and Environment, Jakarta, Indonesia 1988-1990
Responsible for supporting line management efforts to prevent accidents and promote leadership in Health, Safety, and
Environment. Operating out of Indonesia, covered 1,850 employees in Southeast Asia in 18 countries ranging
DANIEL J. ROEMER (EMAIL: HAULRITEFC@CS.COM) PAGE 2
from New Zealand to China to Bangladesh.

2. • Dramatically increased field safety awareness. Reduced serious accidents 26% from 23/1000 employees to 16.9.
• Conceptualized, designed, and introduced new idea of Health, Safety, & Environmental management. Produced 10-
fold increase of POSITIVE field action done, reducing overall accident rate 28%. Increased near miss reporting
327%. Concept now utilized worldwide.
• Developed and published 100 page “Health, Safety, & Emergency Advice for Southeast Asia” manual for all
Schlumberger companies in region after securing agreement of all sister companies concerned.
General Manager, China Offshore, Shekou, Peoples Republic of China 1986-1988
Operational bases in Shekou, Tanguu, Zhanjiang; sales office in Guangzhou.
Fully responsible for this very diverse, remote, and logistically harsh $26 million/year operation, including P&L leading
to profit of $12 million/year in 1986-1988, personnel recruitment and development, marketing and sales, budget,
equipment importation and logistics, client relations and contract negotiations, technical service level, receivables, and
health, safety, and environmental compliance.
• Managed a 45% field margin by maximizing business through marketing new services and reducing cost/rig 13%
while oil industry in general was depressed, exceeding all fiscal objectives.
• Re-initiated South China Sea operations from scratch in record 2.5 months with 35% fewer personnel.
• Merged separate business of Flopetrol Testing Offshore China with Wireline China Offshore, maintaining its $2.5M
business and cutting personnel 13%, increasing bottom line 2%.
• Increased market share from 75% to 88%, while national client was also our competition.
• Improved service efficiency 182% resulting in no client complaints and excellent client relations.
General Manager - Cooper Basin, Adelaide, South Australia 1985-1986
Operational bases in Moomba, South Australia and Jackson, Queensland, district office in Adelaide, South Australia
Fully responsible for this very diverse $17 million/year and 80-person operation including P&L leading to profit of $7
million/year in 1985-1986.
• Improved company’s seismic market from 45% to 100%, eliminating competition. Improved all service 131% with
no client complaints. Used flying abilities to further enhance client relations.
• Designed and built $1.2M permanent camp at Moomba base in Australian desert, reducing pay coefficient by 18%,
saving $2.7M over its 10 year life.
• Dramatically improved personnel motivation, developing two field engineers into field service managers with no
field engineer more than two months late on training.
Log Analyst / Sales Engineer, Indonesia, Malaysia, and Australia 1984-1985
Interpreted various geophysical and seismic data generated for clients. Worked with and trained clients to finalize their
products. Investigated mineral logging market in Australia; recommendation heeded.
Operations Manager, Ras Shukeir, Egypt - Offshore Operations in the Gulf of Suez 1981-1983
Responsible for all aspects of $22 million/year and 120-person operation including P&L leading to profit of $14
million/year in 1981-1983. Increased field margin 4% to 64.2% and dramatically improved service quality, achieving
exclusivity over competition. Designed/procured special high pressure seismic compressor, resulting in reduced
operating rig time per job from 48 to 8 hours, saving client considerable expense.
General Field Engineer, Dubai, Oman, Kuwait 1977-1981
Promoted three months early to Field Engineer directly from the field, bypassing normal Schulmberger School.
Supervised field crew generating over $2 million annually under extremely difficult conditions. Managed under
demanding 24-hr/day operations in remote, offshore, and unusual environments using highly advanced computers and
remote sensing techniques to acquire, process, interpret, and transmit geophysical data. Achieved excellent service
quality and client relations.
PROFESSIONAL AFFILIATIONS
NATM – (National Association of Trailer Manufacturers)
Society of Petroleum Engineers
Society of Professional Well Log Analysts
EDUCATION
BS, Electrical Engineering, Pilot License, Advanced SCUBA,
University of Missouri, Rolla, 1977
Graduated Magna Cum Laudi