1. Babatomiwa Babalola
MKTG 3346N
Evaluation of Advertisements
Nike “Winner Stays” Ad
This four minute long ad is the second in its’ series created for the build up to the FIFA World
Cup. It features amateur soccccer players who morph into celebrity soccer players.
Unique Selling Preposition- This ad displays amateurs in Nike apparel who morph into
professional soccer players. The ad aims to inform the consumer that they should buy Nike
apparel to gain the skill of professional soccer players.
The add then goes on to show “Cristiano Ronaldo wearing a new style of Nike boots
(Magista),not yet sold to the public ,which are unique to the Nike brand.
Entertainment – The four minute long ad displays several humorous elements. At one part a
postman appears on a soccer field during a soccer game holding letters. Further down the clip, an
amateur player morphs into the hulk who then morphs into American goalkeeper Tim Howard.
Also Cristiano Ronaldo taunts another player saying that his girlfriend supports him, his
girlfriend winks at him after this.
Just being able to watch several celebrity soccer players play in the same stadium is
entertainment enough. The soccer game displayed is a competitive one woth 5 goals in it.
Emotional- This add reminds adults and even youth of the connection between amateur and
soccer players. It shows that their dreams and aspirations on the soccer field aren’t really
different. As younger amateur players turn into professional in the clip, it invokes the
imagination of kids and teens all around the world who emulate their favorite professional soccer
player.
Image- The image of brand Nike is on display here, the colors used are very dark but sharp. The
professional soccer players enlisted in the scenes are celebrities. Kobe Bryant is also included in
the clip as well as two professional UFC fighters. Thus the brand is shown in accompaniment of
“talented” sports persons. Also a lot of young players are shown, thus the attribute of
youthfulness is displayed here also.
Efficiency
The ad is brilliant it successfully fuses young amateur soccer players (a large segment of the
target audience) with older professional ones. It also showcases anew product, as well as
incorporates actors from different regions and even different sports, despite the fact that the ads’
main focus is soccer.
Unfortunately it is rather long and will only probably be played in snippets in the traditional
media.
Reminder- This ad continues to show various popular Nike products such as jerseys, soccer
balls, soccer cleats, hats, gloves etc, while actions are being performed: This reminds the

2. audience of the typical goods that Nike sell. The swoosh is displayed several times also, to
reinforce the visual cue.
Vicks Best Man Ad
This ad for a lozenge ran on Nigerian television. It displays a wedding scene, where the best
man’s speech is interrupted by a hefty cough. The spokesperson for the ad appears with the vix
plus and saves the day.
Unique Selling Proposition- In the middle of the ad a diagram is displayed of the fast action of
the lozenge to clear the nose and throat (A deliberate attempt to state product function to the
consumer). Also immediately after the best man consumes the lozenge he states the product is
good, that it has cleared his throat and nose completely.
Entertainment- The ad is very entertaining it features a colorful wedding scene. The spokes
person of the product is also seen to be wearing a bright and funny costumer. The best man also
clears his throat and states that the bride is the only woman that agreed to marry the groom out of
all the women he asked, this sparks outrage. The bride squeezes the groom’s tux but then
proceeds to kiss him. This is both funny and suspenseful.
Image- The color of the spokesperson’s costume is blue as well as the product packaging,
depicting a cool refreshing product.
Reminder- The spokesperson “Baba blue” used is the same one used in other adverts for this
brand, thus creating some familiarity. The name of the product is mentioned in succession about
four times in 12 seconds. There is also a lot of blue in the frame, which is the color of the
product and the package.
Efficiency This ad is a memorable one. It showed the use of the product for a very significant
occasion. It also displays the product in a large pack and its individual size. The ad is also
informative as a diagram briefly shows how the product works in the body to soothe congestion
and cough.
Pepsi VS Coke Ad
This 30 second add features a boy who buys two cans of coke from a vending machine, he then
stands on these cans in order to purchase a can of Pepsi. He walks off Pepsi can in hand and the
coke cans on the floor.
Unique Selling Proposition-
The add clearly displays that a person would purchase and waste two cans of coke to aid in
buying a can of Pepsi. Implicitly stating that even two cans of coke aren't worth the value or
satisfaction of one can of Pepsi.
Entertainment- the ad is funny and amusing it is shocking to see a little kid wise enough to buy
two cans of coke just to prop himself up to buy a can of Pepsi.
Image- the ad shows that Pepsi is superior to coke, by the boy choosing one can of Pepsi over

3. two cans of coke.
Reminder
The Pepsi logo is displayed on the can, vending machine (popular means of buying Pepsi) and at
the end of the clip, along with the slogan”the joy of buying Pepsi".
Red Bull Gives You Wings (New Zealand 2000)
This 30 second animation features a bird and a man in a suit. The bird dedicates on the man as
he's walking. The man brings out a can of red bull drinks it develops wings and flies over the
bird for revenge.
Unique Selling Proposition
The ad features some puffery as the man gains wings after drinking red bull. The voice over also
claims that "red bull gives you wings",
Efficiency- The animation is simple and easy to comprehend. The message is quite concise and
clear. Only a number of colors are employed. The slogan is featured just like in several other ads
for the same brand.
Entertainment- Seeing a man fly is rather amusing. The series of actions where the bird
defecates on the man and the man defecates on the bird is very funny.
Reminder- A can of red bull is disk played also the slogan "red bull gives you wings" is
displayed in font and via voice over. The animations also show red bull giving a consumer
wings.
Esurance Beatrice: Offline Over Sharer Ad
This ad is a direct counter ad towards Geico's 15 minutes can save you 15 percent or more on car
insurance. The ad features three elderly ladies; the main character Beatrice explains to her
friends how she sees social media and the internet. After stating she got her car insurance in 15
minutes and saved 15 percent, her friend counters and said she got hers in 7 1/2.
Unique Selling Proposition- The ad clearly challenges Geico and claims to be quicker in
providing savings. At the end the voice over says "Welcome to the modem world”, claiming that
Esurance is more modern and tech savvy than Geico (a mouse clinks twice on the screen also)
Entertainment - The ad is amusing as it's strange for an old lady to try and using the internet
and social media. It is also humorous that she has gotten it all wrong "posting pictures on her
physical wall and "unfriending" someone in person".
Reminder - The ad claims Esurance is "insurance for the modern world" which is their slogan.
The same male voice is used for the voice-over. The same white and blue font is used for the
final text (visual) also.

4. Image- The click of the mouse at the end signifies the product is easy to use. Also the text
appears in white and a blue background suggesting simplicity (not too many colors)
Efficiency- the ad is perfect in combating Geico's popular claim in providing 15% savings or
more in 15 minutes. Although the ad is promoting Geico's slogan also.(despite being Geico’s
direct competitor)