EWRFFRFED

1. The Media Industries.
LearningAim, A
Creative- The produceroverseesthe entire processof creatingthe filmfromearlymeetingthrough
shootingintopost-productionwiththe aimof keepingeverythingontime andwithinthe allotted
budgetthatis allowed.Thisalso includes whattakesplace afterwards,withthe needtosecure
distributionof the filminmovietheatresaswell astakingcare of the advertising.The produceristhe
one whothe directorreportsto.In additiontothe director,the producerreportstothe movie
studio,so it isvital forthese twoindividualstobe onthe same page.
Editorsare importantbecause shortlyaftershootingthe editorstartstoorganise the footage and
arrangesindividuals’shotsintoone continuessequence.Eveninasingle scene,dozensof different
shotsmust be chosenandassembledfromhundredsof feetof film.The editor’s choicesaboutwhich
shotsto use,and the orderin whichtoplace themhave a profoundeffectonthe appearance of the
final filmcut.
Whyis editingimportant. Editingisimportantbecause itispart of preproductionoreverythingthat
goeson afterthe actual shootingof the filmsstops.Otheraspectsof post- productioninclude sound
editingandmixingcomputergeneral effectormore modernwordis afteraffects,andsoundtrack
creation.The filmeditors’ jobistojointhe variousshotsintoscene,andthe scenesintoafinished
movie. Before the adventof digital editing,the filmeditorwouldliterallycutupthe filmandpiece it
back together.Aneditorwouldtake longstripof film, cutthemprecisely,andstickthemtoother
stripsof film,cutthemprecisely,andstickthemtootherstripswithtape and glue,creatingrollsof
films.Nowadays,all thisworkisdone onacomputerand itis muchmore accessible toamateurs.
CameraOperatoron smallerfilmthe DPwhichisthe Directorof photographycouldalsooperate the
camera.However,ona largerproductionthistaskis oftengiventoanoperatorwho can helpmove
the productionalongsmoothlyandincrease everyone’sspeed. The directorof Photographyisalso
an importantpersonastheywork closelywiththe directortobringthe lookfeel andmoodtothe
audience.Theyare alsoincharge of the lightingandthe qualityof the lighting.
Whyare camera operators important: Theyare responsibleforoperatingavarietyof technical
equipmentincludingsingle andmultipleportable cameras,remote control andelectroniccameras
cranesand mountings.Otherresponsibilitiesthatcameraoperatorsshouldbe verystrictaboutare
assemblingandsettingandpreparingequipment.Planningpreparingandrehearsingscenes.
Managerial Team.A personwhoworksina management,alsohasrole inorganisational finance and
administrative.A personinmanagementoverseeswhathappensamongfilming.Theyoversee
gettingthe cast and crewtogether,inorderto accomplishthe desire goals.Theymustbe able to
manage resourcesandreach objectivise effectively.
Whyis the managing team important?
The managingteamis one of the mostimportantroles inthe mediaandfilmjobsbecause withouta
managingteamyouare limitedonalot of things.Example you will notbe able tofindouthow much
it will perhapsearnafterlaunchof the film.

2. However,the Varioussectorsof the mediaindustrywithingthe UKplaysa role in the culture and
heritage the firstsectorof discussionsperfectexample of that.The Britishfilmindustryranks
amongstthe leadingfilmproductionsectorsworldwide,havingproducedroughly200filmsin2016
alone,aswell ascontributinganestimated16.5 isof global box and office revenuesinthe same
year.Many filmsproducedinthiscountryare fundedbythe Britishfilmacademy,whichusesraised
lotterymoneytogive upand comingdirectora chance to contribute tothe British cinema.
Othersectors such as televisionthe revenuewhichamountedto16 billionpoundsin2018. Much of
thismoneycomesfrompaidsubscriptionsandadvertisements.The mostwell-knownproductsfrom
thissectorwouldbe Newsbroadcastssuchas BBC News or soapsincludingEastEndersand
CoronationStreet.
The Radio sectorinthe Uk producesa large varietyof content,rangingfromdramas,comediesor
musicstationssuchas Capital Fm SmoothRadioact. You can guessthat thissectorisdominatedby
musicand contributestothe popculture of thiscountry,influencingwhichsongsbecome popularto
listentoforaudience.Alongsideradio,UKanimationisanothergoodandsuccessful productionfor
example PeppaPighave become notoriousacrossthe globe.Thishasgiventhe UKa large amountof
leverage whenitcomestoleadershipinartisticvisual production.
Pressinthe UK are one of our mainsourcesof informationwhenitcomestocurrentnewsthisis
indicatedbythe factthat an estimated47.7 millionadultsconsumeupnewseverymonth.Products
oftenprovidedbythissectorconsistof newspapers andmagazinesinbothdigital andprintformat
live newsshowsbroadcastedfrequently throughoutthe dayandhighlightspostedonline whichalso
makespeople hypedandinteractsnew people.
The interactive mediaindustryprovidesproductsandservicesondigitalcomputer-basedsystems,a
great example wouldbe appsonmobile phones.Applicationsare downloadedontothe device and
presentuserwithcontentsuchas videogamesaudioortextinresponse totheiractions.If the user
opensa game on theirphone thiscontentisbasedinthe way,theyclickon the screen.Thissectoris
widelypopularandas suchemploysroughly53,00 people inBritain.Another flourishingsector
wouldbe publishingprovidingthe countrywithaluxuriousrange of bookselectronicreading
magazine andnewspapers.
The advertisingindustry.
The advertisementindustrywhichislargelycompromisedof whatare knownas advertisement
agencies.Thisisthe wayto describe acompanywiththe mainrole is implementingmarketing
conceptsfortheirclientsonlarge scales.Weirather,theyworkas standalone orasa group,they
traditionallyplatformsof tvandradioprintand posters.Havinganoverall managerleaderforeach
sectionensure the agencyrunssmoothlywithexcellentcommunication. One jobrole inthe
advertisingindustrywouldbe Accounting/financial,thesepeople oftenmonitorthe flow of moneyin
and outof the company,communicationwithclients.Withoutthese peoplethe company wouldnot
be able to track the flowof moneythatcome inand out.
Job roles

3. Linkmany otherworkplacesinthe worldadvertisingagencieshave aclearhierarchywithineach
companyinorder to achieve maximumefficiencyandqualityof workbeingproduced,togive an
example of atraditional advertisinghierarchy,atthe verytopwouldbe the general manager.This
personwill oversee anyprojects andtasksthe companywill undertakeandwill dividethisworkload
to lowersectionmanagersaccordingtothe requirementsof saidtask.Below thisindividual will be
the sectionmanagers,advertisingcompanieswill have multiple departments,selectionthatcarry
out a differentrole.Havinganoverall managerandleadersforeachsectionensure the agencyruns
smoothlywithexcellentcommunication.
One jobrole is the advertisingindustrywouldbe Accounting/Financial,thesepeople oftenmonitor
the flow of moneyinand outof the company,communicationwithclients.Withoutthese people
the companywouldnotbe able totrack the flow of moneycominginandout, clientmaynotendup
beingchargedcorrectly.Nextwill be admirative,managerial,thisdepartmentdealswithhuman
resourcesgeneral office managementtohelpcoordinationmultiple projectsbeingundertaken
betweenthe departmentsandare effective inmaintaininganorganisedandhealthworkspace for
employees.
Marketingwill have itsowndepartment;itislikelythisgroupof employeeswillhelpplanfor
campaigns.Thisjobrole isincrediblybeneficialtothe companies/industrybecausetheyhelpthe
advertisingdepartment.Byprovidingthemwithanin-depthmarketanalysisandstrategyonthe
currentmarkettrends,theyensure the campaignsare as successful ascan be while followingmedia
laws.The nextdepartment/jobrole inanadvertisingagencyisthe creative directorsthemselves,
these will oftenhave varioussub-divisionsfordifferentareasof creative productionincluding
camera operators,photographers,lightingspecialistsandcopywriters.Naturally,the existence of
thisjobrole withinthe advertisinghierarchyiscrucial tothe actual successof the campaign,while
marketingisgreatat providingthe statsand strategy,these people are the oneswhobringproject
plansto life.Utilisingtheirowntechnical skillsetandtheoretical knowledgetoapplystrategyand
produce campaignsthatcompel the audience.