1. DANIEL MCKEAN
D A S H B O A RD S K I L L S E T S
Page | 1 Daniel McKean Dashboard Skillsets
Platform Experience and Expertise: DOMO, Tableau, Google Data Studio, Datorama
Dashboard Skills: Administration, Design, Developer, Manager, Analyst
Background
I have dashboard platform experience across a number of platforms. In a former client role and for more
than (4) years, I had been the dashboard administrator, developer manager and analyst for the All of Us
Research Program, a national healthcare initiative sponsored by the federal government. In the role of
marketing strategist/analyst, I personally researched and vetted various dashboard solutions for use
with the initiative and selected DOMO as our primary stakeholder dashboard environment.
My working methodology for dashboard design has a nine-step (9) working process:
1) identify the stakeholder groups, goals and objectives,
2) map stakeholder KPI reporting requirements via leading business questions to drive business ROI,
3) identify a data hierarchy and ecosystem for gathering desired business insights,
4) map business insights to the required data sources, data availability and group stakeholder groups
by required metrics,
5) develop a visual storytelling flow to the KPI reporting,
6) build and test a dashboard design with drilldowns and filters (as applicable),
7) soft launch the dashboard environment and solicit stakeholder feedback, modify design as needed,
8) publish, manage, analyze, annotate, report on KPI insights, and
9) collaborate with stakeholders on recurring dashboard evolutions.
To demonstrate the advance setup design process, the DOMO dashboard environment referenced was
built using multiple dashboard environments leveraging multiple data sources and served a multitude of
stakeholders and reporting needs as represented in the images below:
2. Page | 2 Daniel McKean Dashboard Skillsets
Representation: Identifying the Stakeholder Groups
Process 1: AoU Example - Stakeholder Groups
Representation: Leading Business Question KPI Driven Dashboard Design
Process 2: AoU Example - Defining Milestone Program KPIs Based on Leading Business Questions
3. Page | 3 Daniel McKean Dashboard Skillsets
Representation: Identifying a Dashboard Data
Hierarchy & Ecosystem
The dashboard design mapped obtainable
insights to available filterable datasets.
Connecting accessible insights from a host of
data platform sources and harmonizing the data
allowed for the dashboard to extrapolate key
insights.
Using DOMO's pre-built connectors, a host of
data sources allowed for the dashboard to
extrapolate key insights.
Where it was efficient and when data connectors
were not available, we leveraged the raw import
of Microsoft Excel data files.
Process 3: AoU Example - Mapping the Underlying Data
Insights Ecosystem
Representation: Data Mapping by User Journey Touchpoint
Process 4 Example - Mapping Business Insights to Data Source and Availability via Journey Touchpoint
4. Page | 4 Daniel McKean Dashboard Skillsets
Representation: Grouping Stakeholders by Needs, KPI Requirements and Core Metrics
Process 4: AoU Example - Mapping Program Performance Reporting to Stakeholder Needs
Representation: Designing Stakeholder Views via A Logical, Easy-to-Understand Storytelling Flow
Process 5: AoU Example - Designing a Visual Storytelling Dashboard Flow