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1. Textual Analysis
Technical Codes:
 Sound – non-diegetic + diegetic + synchronised (sound matches image on screen) +
asynchronised (sound doesn’t match the time on screen)
 Editing
 Cinematography – shots/ camera movements/ angle
Symbolic Codes:
 Props
 Set
 Use of Actors
 Mise-en-scene – lighting
Example – 2015 anti-bullyingvideo:
- Sad Music (non – diegetic + synchronised)
- Zoom in/out shot
- Use of famous/reputable people – people can relate (doesn’t just happen to normal people)
- Close up of people’s faces – express emotion
- Word – statistic/ motivational/ quotes
- Use of well-known song – relatable to TA
- CU/ Mid CU – cinematography
- Cut shot editing – enhance continuity
- Direct + indirect address – personal opinions
- Shows how bullying shouldn’t affect peoples dreams as these people continued to be
successful
- Synchronised music with beat at the end – quick cut montage of famous people grabs
audience attention
Example – Cyber-bullying – create no hate:
- Well-known song – anchor narrative
- Non – diegetic typing noise + notification – recognisable noise
- Easy relatable subject
- Editing – focus pull helps him to view phone - POV
- Iconic phone + Iconic social media
- Time-lapse shot – showing bullying is long lasting
- CU – effective
- Realistic injury
- Physical injury becoming worse
- Low angle shot – amplify loneliness + he is targeted
- CU of feet – on the edge of the curb – indicates unsteadiness/ uneasy
- Rule of 3 – indicates power + meaning
- Relatable + noticeable injuries represent emotional damage by using physical injury

2. - Stop Block Tell – rule of 3 indicates power