Snapshot of Consumer Behaviors of March 2024-EOLiSurvey (EN).pdf
IDEAS
1. MY ANTI –
BULLYING
VIDEO IDEAS
Guy receives hate
over picture posted
on Instagram.
Texts appear
on screen
Target
Audience =
15-17 year
olds
Bright + high key
lightingwhen first
post picture online
Picture gets loads of likes
but as soon as he relies
the texts are mean – his
mood changes
dramatically.
Boy goes into school
next day – everyone
ignores him. The texts
continue to appear.
When the boys get
home, he slams his
door + lies on his
bed crying. Boy takes an
overdose
and dies in
bathroom.
At the end –
cartoony effect of
loads of social
media platforms +
emotions
Differentstatistics revealingthe
need prevent bullyingwithin
school + life in general.
X AMBASSADORS
- RENEGADES
Guy sends a tweet
on twitter – instantly
regrets it so deletes
it.
Boy saves message +
shares amongst
friends. People send
texts to the guy
who sent the
abusive tweet.
Once the bully sends the message – the video cuts
to them actuallysaying it to their face – this shows
most bullies won’t actuallysay abusive comments to
their face
Statistics showingthat
cyber- bullyingis more
common than bullying
however bullyingstill
exists.
Boy saves message +
shares amongst
friends.
