House of the Rising Bun presentation.

1. our story
Our mixes were created
at a kitchen table, inspired
by a passion for high
quality ingredients to
create a truly home
baked taste. We have
built our reputation on
these simple principles.
We are now stocked in
Holland Barrett, Jamie
Oliver, Harvey Nichols,
John Lewis and Booths.

2. We have become
experts in creating
exceptional gluten
and dairy free cakes.
The Free From Market
is worth £365 million
and is set to grow £550
million in the next three
years. No longer a niche
marketplace this is now
a mainstream shopping
option for all.
our expertise

3. our vision
THIS YEAR
• UK •
Supermarket launch
Own-brand launch
5 YEARS TIME
• Europe •
Product expansion
10 YEARS TIME
• Worldwide •
A baking brand
synonymous with good
quality and great taste

4. Our Brand
We feel that we are the
experts on the look and
feel of our brand. We have
loved and nurtured it
from it’s very first bake
and have a clear vision
of where we want to take
it. Our branding is strong
and recognisable with
a generous spoonful
of humour, because,
hey, it’s cake!

5. Our team & finances
Laura Stephenson
Founder & Director
We have not given
away any equity.
We like to have
our cake and
eat it, all.
Kate Harding
Sales
Sally Coleman
Design
100%

6. why we need james
★ EXPERTISE
We are launching into
Supermarkets – having
James expertise would
be invaluable as we
navigate working with
high volume retailers.
★ CLARITY
We feel James could
help us to define HOTRB
as the market leader in
Gluten and Dairy free
home baking.
★ GROWTH
Helping us to pace our
growth. We want to grow
at a rate that we can
sustain and feel James
could advise us on the
best way to do this.
★ INVESTMENT
In the next few years
we will be looking for
outside investment
and having an industry
heavyweight behind us
would inspire confidence
in potential investors.
★ SOUNDING BLOCK
Having James for advice
and direction on working
in FMCG would give us
a huge advantage in this
complicated world.