Twitter for publishers

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An internal presentation I delivered for Sift Media explaining how publishers can use Twitter to engage readers and advertisers. www.businesszone.co.uk www.siftmedia.co.uk

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  • {"6":"Sales: Create lists of existing and potential clients and engage with them\nEditorial: Create lists of contributors, potential interviewees, influencers\n"}
  • Twitter for publishers

    1. 1. connecting professionals through information, insight & innovation Twitter for Sift Media Dan Martin 12 February 2013 © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    2. 2. What’s the point? “One of the new services I've recently discovered is Twitter, described as a “social networking and microblogging service”. The site allows users to send updates, or ‘tweets’, to let their friends, family, business partners and colleagues know what they are doing. I signed up because I felt I should but I didn't really know what to write so “I’m twittering for the first time” was all I could think of.” Business blogger, 2008 © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    3. 3. Who said it? © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    4. 4. Your profile © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    5. 5. Who to follow © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    6. 6. Lists www.twitter.com/[Twitter handle]/lists © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    7. 7. Twitter chats www.bit.ly/twitterchats © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    8. 8. Twitter chats © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    9. 9. Sift Media Twitter chats? “Having a Twitter chat not only helped us grow our Twitter following, and spread the word about BlogWorld, but it did something even more important; it turned us from a Twitter feed into a community. “We have lots of regulars and even some irregulars and they all bring something of value to the table. In fact, I might go out on a limb to say the weekly Twitter chat has been our top community building tool this year.” Deborah Ng, director of community, BlogWorld © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    10. 10. Events © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    11. 11. Monitor © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    12. 12. Hashtags #asktwitter #journorequest © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    13. 13. Hashtags © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    14. 14. Share the knowledge: A Sift Media hashtag? © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    15. 15. Hashtags © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    16. 16. Hashtags © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    17. 17. Twitter clients © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    18. 18. HootSuite Pro © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    19. 19. ‘Old v ‘new’ retweets © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    20. 20. Retweets: Getting more of them Least retweeted words: Most retweeted words: © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    21. 21. Please RT © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    22. 22. Automated tweets © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    23. 23. Ask questions © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    24. 24. Breaking news © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    25. 25. Remember… If you use a Twitter handle at the start of a tweet, only the recipient and people who follow you both will see it If you use a comma in a hashtag, only the text before the comma will be clickable If you edit a tweet before retweeting it, it is common practice to use MT instead of RT When you ask Sift Media staff to retweet, I’d recommend ‘RT @[Twitter handle]…’ and no more than 120 characters © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk
    26. 26. Questions? © 2013 Sift Media | 6th Floor, Bridge House, 48-52 Baldwin Street, Bristol BS1 1QB United Kingdom | www.siftmedia.co.uk | info@siftmedia.co.uk

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