Successfully reported this slideshow.
We use your LinkedIn profile and activity data to personalize ads and to show you more relevant ads. You can change your ad preferences anytime.
HabilidadesDirectivas<br />Intensive Trainning S.L<br />María del CantoLluis Pallardó<br />
We represent: <br />SARA LEE´S SALES TEAM<br />Lluis Pallardó<br />María del Canto<br />We need 3 minutes of your time… <b...
TODAY´S MENU:<br />Who are we?<br />What do we sell?<br />Why does everybody like us?<br />Buddy! Keep this in mind!<br />
WHO ARE WE?<br />- Founded in Illinois (1939)<br />- Headquarters in Utrecht <br />OPERATIONS in over <br />40 countries!<...
CHRONOLOGY<br />1939 <br /> CONSOLIDATED FOODS CORPORATION				<br />ACQUISITION OF KITCHENS <br />OF SARA LEE		<br />1956<...
IT GOES ON…<br />NEW ORIENTATION:<br />DIVESTITURE  AND FOCUS ON CORE BUSINESS<br />ACCEPTANCE OF BINDING OFFER BY UNILEVE...
WE ALREADY KNOW EACH OTHER!<br />
WHAT DO WE SELL?<br />
WHY DOES EVERYBODY LIKE US?<br />WELLNESS & NUTRITION<br />								ENVIRONMENT<br />SOCIAL RESPONSIBILITY<br />
OUR SLOGAN…<br />“EVERYBODY DOESN’T LIKE SOMETHING, BUT NOBODY DOESN’T LIKE SARA LEE”<br />
SUMMARY<br />Our company, Sara Lee is an American global consumer-goods company. <br />We sell our products in over 180 co...
CONCLUSIONS<br />Our company Sara Lee has a 70-year long experience  in the branding business. <br />Our strength lies in ...
Do you have any questions?<br />Well, SORRY! <br />We are not allowed to talk…<br />
OOPS… WE FORGOT SOMETHING!<br />
Sara lee final1
Upcoming SlideShare
Loading in …5
×

Sara lee final1

1,037 views

Published on

  • Be the first to comment

  • Be the first to like this

Sara lee final1

  1. 1. HabilidadesDirectivas<br />Intensive Trainning S.L<br />María del CantoLluis Pallardó<br />
  2. 2.
  3. 3. We represent: <br />SARA LEE´S SALES TEAM<br />Lluis Pallardó<br />María del Canto<br />We need 3 minutes of your time… <br />
  4. 4. TODAY´S MENU:<br />Who are we?<br />What do we sell?<br />Why does everybody like us?<br />Buddy! Keep this in mind!<br />
  5. 5. WHO ARE WE?<br />- Founded in Illinois (1939)<br />- Headquarters in Utrecht <br />OPERATIONS in over <br />40 countries!<br />40.000 EMPLOYEES WORLDWIDE!!!<br />PRODUCTS in over <br />180 countries!<br />
  6. 6. CHRONOLOGY<br />1939 <br /> CONSOLIDATED FOODS CORPORATION <br />ACQUISITION OF KITCHENS <br />OF SARA LEE <br />1956<br />1985<br />ADOPTION OF SARA LEE AS THE CORP. NAME<br />
  7. 7. IT GOES ON…<br />NEW ORIENTATION:<br />DIVESTITURE AND FOCUS ON CORE BUSINESS<br />ACCEPTANCE OF BINDING OFFER BY UNILEVER TO SELL:<br />Bodycare European detergents <br /> Food Beverages <br />2005<br />2008<br />
  8. 8. WE ALREADY KNOW EACH OTHER!<br />
  9. 9. WHAT DO WE SELL?<br />
  10. 10. WHY DOES EVERYBODY LIKE US?<br />WELLNESS & NUTRITION<br /> ENVIRONMENT<br />SOCIAL RESPONSIBILITY<br />
  11. 11. OUR SLOGAN…<br />“EVERYBODY DOESN’T LIKE SOMETHING, BUT NOBODY DOESN’T LIKE SARA LEE”<br />
  12. 12. SUMMARY<br />Our company, Sara Lee is an American global consumer-goods company. <br />We sell our products in over 180 countries.<br />Our business is brands, although…<br />We are now specially focused on food and beverage. <br />Some of our more known brands are: <br />Marcilla, Bimbo and Hornimans. <br />
  13. 13. CONCLUSIONS<br />Our company Sara Lee has a 70-year long experience in the branding business. <br />Our strength lies in our expertise and in our dynamic branding system. <br />We take great care in the fact that our brands represent high quality and great value for millions of consumers around the world who use our products every day. <br />
  14. 14. Do you have any questions?<br />Well, SORRY! <br />We are not allowed to talk…<br />
  15. 15.
  16. 16. OOPS… WE FORGOT SOMETHING!<br />

×