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[object Object],World of Learning  29 September 2010 Dan Martin Editor, BusinessZone.co.uk
Who am I? ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Fry-up?
Communities are nothing new…
… it’s just the tools that have changed
Don’t reinvent the wheel
Share your expertise
Networking and knowledge sharing
Give stuff away for free
Promote and engage
Broadcast live
Entertainment and learning
Broadcast live
Broadcast live
Get listed
Your culture = social media
The Zappos core values ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Twitter and employees
Dell Hell
Dell Heaven
Employee training #DellSTU
Yammer
Replicate success
Replicate success “ By having technicians video, edit and review their own work before posting it on a website available to all technicians, BT has made all traditional phone networking practices available to the next generation of employees who are not specifically trained in these traditional skills. A great example of technology led social learning being used in succession planning to real business benefit.” TrainingZone.co.uk, September 2009
Replicate success
Your online behaviour
The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on what they have learned in the trenches but respect that today the trenches may be different.” (adventurelife) “ Those who give frank advice rather than sugar-coat, but in a way that's constructive.” (Cornish Steve) “ The question is: what brings people to UKBF? I'd say it's the opportunity to get full, frank and expert advice. Without that, the forum would just be one big "time out" section.” (Steve Gibson) “ Someone who gives and does not expect to get back is a great member.” (UKSMF)
Principles of community membership ,[object Object],[object Object],[object Object],[object Object]
Summary ,[object Object],[object Object],[object Object],[object Object],[object Object]
Get in touch [email_address] www.twitter.com/Dan_Martin www.linkedin.com/in/danmartin2008 www.slideshare.net/DanMartin09

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World of learning 2010: Building relationships through online communities