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<ul><li>Building relationships through online communities </li></ul>World of Learning  29 September 2010 Dan Martin Editor...
Who am I? <ul><li>Editor of BusinessZone.co.uk </li></ul><ul><li>Administrator of UKBusinessForums.co.uk </li></ul><ul><li...
Fry-up?
Communities are nothing new…
… it’s just the tools that have changed
Don’t reinvent the wheel
Share your expertise
Networking and knowledge sharing
Give stuff away for free
Promote and engage
Broadcast live
Entertainment and learning
Broadcast live
Broadcast live
Get listed
Your culture = social media
The Zappos core values <ul><li>Deliver WOW through service  </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>C...
Twitter and employees
Dell Hell
Dell Heaven
Employee training #DellSTU
Yammer
Replicate success
Replicate success “ By having technicians video, edit and review their own work before posting it on a website available t...
Replicate success
Your online behaviour
The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on w...
Principles of community membership <ul><li>Participate </li></ul><ul><li>Advise </li></ul><ul><li>Recommend </li></ul><ul>...
Summary <ul><li>Don’t be afraid to test and admit a platform doesn’t work for you </li></ul><ul><li>You don’t need to rein...
Get in touch [email_address] www.twitter.com/Dan_Martin www.linkedin.com/in/danmartin2008 www.slideshare.net/DanMartin09
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World of learning 2010: Building relationships through online communities

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Online social media platforms such as Twitter, Facebook, LinkedIn and internal company networks offer L&D professionals many opportunities to build valuable relationships but it's easy to get things wrong.

In this practical presentation using real world examples, Dan Martin, editor of BusinessZone.co.uk, explains how trainers, coaches and learning professionals of all shapes and sizes can successfully use external and internal internet networks to nurture training communities.

Published in: Business
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World of learning 2010: Building relationships through online communities

  1. 1. <ul><li>Building relationships through online communities </li></ul>World of Learning 29 September 2010 Dan Martin Editor, BusinessZone.co.uk
  2. 2. Who am I? <ul><li>Editor of BusinessZone.co.uk </li></ul><ul><li>Administrator of UKBusinessForums.co.uk </li></ul><ul><li>Sister communities to TrainingZone.co.uk (stand D80) </li></ul><ul><li>Published by Sift Media, an online publisher founded in 1996 </li></ul><ul><li>10 th most influential political blogger on Twitter (The Independent) </li></ul><ul><li>Self-confessed twaddict (@Dan_Martin) </li></ul>
  3. 3. Fry-up?
  4. 4. Communities are nothing new…
  5. 5. … it’s just the tools that have changed
  6. 6. Don’t reinvent the wheel
  7. 7. Share your expertise
  8. 8. Networking and knowledge sharing
  9. 9. Give stuff away for free
  10. 10. Promote and engage
  11. 11. Broadcast live
  12. 12. Entertainment and learning
  13. 13. Broadcast live
  14. 14. Broadcast live
  15. 15. Get listed
  16. 16. Your culture = social media
  17. 17. The Zappos core values <ul><li>Deliver WOW through service </li></ul><ul><li>Embrace and drive change </li></ul><ul><li>Create fun and a little weirdness </li></ul><ul><li>Be adventurous, creative, and open-minded </li></ul><ul><li>Pursue growth and learning </li></ul><ul><li>Build open and honest relationships with communication </li></ul><ul><li>Build a positive team and family spirit </li></ul><ul><li>Do more with less </li></ul><ul><li>Be passionate and determined </li></ul><ul><li>Be humble </li></ul>
  18. 18. Twitter and employees
  19. 19. Dell Hell
  20. 20. Dell Heaven
  21. 21. Employee training #DellSTU
  22. 22. Yammer
  23. 23. Replicate success
  24. 24. Replicate success “ By having technicians video, edit and review their own work before posting it on a website available to all technicians, BT has made all traditional phone networking practices available to the next generation of employees who are not specifically trained in these traditional skills. A great example of technology led social learning being used in succession planning to real business benefit.” TrainingZone.co.uk, September 2009
  25. 25. Replicate success
  26. 26. Your online behaviour
  27. 27. The community’s view “ Giving good advice without judgement.” (Mediamonitor) “ Members should be open minded and pass on what they have learned in the trenches but respect that today the trenches may be different.” (adventurelife) “ Those who give frank advice rather than sugar-coat, but in a way that's constructive.” (Cornish Steve) “ The question is: what brings people to UKBF? I'd say it's the opportunity to get full, frank and expert advice. Without that, the forum would just be one big &quot;time out&quot; section.” (Steve Gibson) “ Someone who gives and does not expect to get back is a great member.” (UKSMF)
  28. 28. Principles of community membership <ul><li>Participate </li></ul><ul><li>Advise </li></ul><ul><li>Recommend </li></ul><ul><li>Respect </li></ul>
  29. 29. Summary <ul><li>Don’t be afraid to test and admit a platform doesn’t work for you </li></ul><ul><li>You don’t need to reinvent the wheel. Use existing tools </li></ul><ul><li>If you do create your own community, learn from the success of others </li></ul><ul><li>Listen to feedback and respond appropriately </li></ul><ul><li>Remember the principles of community membership: Participate, advise, recommend, respect (PARR) </li></ul>
  30. 30. Get in touch [email_address] www.twitter.com/Dan_Martin www.linkedin.com/in/danmartin2008 www.slideshare.net/DanMartin09

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