Every marketer works hard for achieving the desired traffic and that hard-earned traffic if goes to null suddenly cause severe pain. Here are the reasons for the same.

1. Top 8 Reasons Causing
Drop in Website Traffic
By DSIM

2. 1) HTTP To HTTPS Migration
 when your site is moving from HTTP to HTTPS, you need to
add 301 redirects.
 If not done the same way, this might case drop in your traffic.

3. 2) Sudden Removal of Page
Analytics
 The accidental removal of page analytics is another reason
for traffic dropping.
 It might happen that analytics have been accidentally
removed
 For example, “Accelerated Mobile Pages get implemented
and organic search visits plummet, but it’s because AMP has
its own analytics script implementation that wasn’t done”.

4. 3) ‘NoIndex’ Directives
 Developers used to block search engines from crawling the
site by using a “no index” directives in the
website’s robots.txt file.
 Many times developers forget this “small” detail when
websites get new changes, causing traffic to tank down.
 Go and fix your issues immediately.

5. 4) Quality Content Missing on
Website
 Content has always been attributed as “King” in digital media
and it efficiently drives the website traffic.
 There would be different segments for content creation like
heading, subheadings, images, and videos.
 use tools like CoSchedule headline analyzer and other
tools that help you in image and video creation.

6. 5) Penalties Made by Search Engine
 There are chances that the client asks for help after finding
their site went from visible to invisible.
 Such drastic changes are associated with a penalty.
 Search Engine, like Google, has set strict criteria for page
ranking related to a penalty and anyone cheating the system
gets penalized.
 Issues would be keyword stuffing, bad links, keyword stuffing,
and others.

7. 6) Technical Site Issues
 The strategy comprises checking the technical side before
trying to know why traffic has lowered.
 If you are ensured your site has no server errors, 404s, no
CSS or code errors or no indexing error like in robots.txt, you
can go from there.

8. 7) Not Offering True Information to
Your Customer
 You may not consider it as a heavy problem, but this really
causes pain to the site.
 The people look for more transparency and consider the
ethical side of a business.
 They want business to come with true and honest information
that is useful for them.
 If you’re escorting the same way, your business will succeed.

9. 8) Website Redesign
 Often you would see website design changes on a client’s
website causes a decrease in traffic.
 The reason could be the interlinking or the new site structure
wasn’t exactly implemented on the new website.
 Some images and videos make your website slower and
those are not accepted by the search engines.
 What you can do it to resolve is continuous auditing of
the website to effectively understand the traffic.

10. About DSIM
Delhi School of Internet Marketing is India’s Premier Digital
Marketing Training Institute delivering training to professionals,
entrepreneurs and job-seekers, The institute offers Masters in
Digital Marketing, making individuals learn how to do
marketing online. It offers Digital Marketing course in
Bangalore, Pune, Hyderabad , Delhi & all over India. It offers
the best Digital Marketing course in Bangalore and in other
parts of India.
DSIM blog has been brought under the same. It’s an effort to
give readers the most up-to-date, reliable information, so that
they can step up their marketing strategies.